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Managing business in a multi-channel...
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Saarinen, Timo.
Managing business in a multi-channel world :success factors for E-business /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Managing business in a multi-channel world :Timo Saarinen, Markku Tinnila, Anne Tseng, [editors].
其他題名:
success factors for E-business /
其他作者:
Tseng, Anne.
出版者:
Hershey, PA :Idea Group Pub.,c2006.
面頁冊數:
xvii, 347 p. :ill. ;27 cm.
標題:
Electronic commerceManagement.
ISBN:
1591406307 (softcover)
Managing business in a multi-channel world :success factors for E-business /
Managing business in a multi-channel world :
success factors for E-business /Timo Saarinen, Markku Tinnila, Anne Tseng, [editors]. - Hershey, PA :Idea Group Pub.,c2006. - xvii, 347 p. :ill. ;27 cm.
Includes bibliographical references and index.
"This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher.
ISBN: 1591406307 (softcover)
LCCN: 2005004541Subjects--Topical Terms:
202881
Electronic commerce
--Management.
LC Class. No.: HF5548.32 / .M266 2005
Dewey Class. No.: 658.8/72
Managing business in a multi-channel world :success factors for E-business /
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Timo Saarinen, Markku Tinnila, Anne Tseng, [editors].
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