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Marketing ROI :the path to campaign,...

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Lenskold, James.

Marketing ROI :the path to campaign, customer, and corporate profitability /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing ROI :James Lenskold.
其他題名:	the path to campaign, customer, and corporate profitability /
其他題名:	Marketing 'Return On Investment'
作者:	Lenskold, James.
出版者:	New York :McGraw-Hill,2003.
面頁冊數:	xiv, 268 p. :ill. ;24 cm.
標題:	Capital investmentsEvaluation.
電子資源:	http://www.loc.gov/catdir/description/mh031/2003001407.html
ISBN:	0071413634 (alk. paper)

Marketing ROI :the path to campaign, customer, and corporate profitability /
Lenskold, James.

Marketing ROI :the path to campaign, customer, and corporate profitability /Marketing 'Return On Investment'James Lenskold. - New York :McGraw-Hill,2003. - xiv, 268 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0071413634 (alk. paper)Subjects--Topical Terms:

231143
Capital investments
--Evaluation.

LC Class. No.: HG4028.C4 / L548

Dewey Class. No.: 658.1554

Marketing ROI :the path to campaign, customer, and corporate profitability /
LDR:00689cam _22001694a_450 001 166609
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082 0 0 $2 21 $a 658.1554
100 $a Lenskold, James. $3 235991
245 1 0 $a Marketing ROI : $b the path to campaign, customer, and corporate profitability / $c James Lenskold.
246 3 $a Marketing 'Return On Investment'
260 $a New York : $c 2003. $b McGraw-Hill,
300 $a xiv, 268 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Capital investments $x Evaluation. $3 231143
650 $a Rate of return. $3 231144
650 $a Profit. $3 185037
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/mh031/2003001407.html $z http://www.loc.gov/catdir/description/mh031/2003001407.html

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