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Going dirty :the art of negative cam...

Mark, David, (1973-)

Going dirty :the art of negative campaigning /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Going dirty :David Mark.
其他題名:	the art of negative campaigning /
作者:	Mark, David,
出版者:	Lanham [Md.] :Rowman & Littlefield Publishers,c2006.
面頁冊數:	p. cm.
標題:	Political campaignsHistory.United States
電子資源:	http://www.loc.gov/catdir/toc/ecip061/2005028278.html
ISBN:	0742545008 (cloth : alk. paper)

Going dirty :the art of negative campaigning /
Mark, David,1973-

Going dirty :the art of negative campaigning /David Mark. - Lanham [Md.] :Rowman & Littlefield Publishers,c2006. - p. cm.

Includes bibliographical references and index.

Eye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late 18th century through the dawn of the cold war -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich : going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- The future of negative campaigning.

ISBN: 0742545008 (cloth : alk. paper)

LCCN: 2005028278Subjects--Topical Terms:

236003
Political campaigns
--History.--United States

LC Class. No.: JK2281 / .M365 2006

Dewey Class. No.: 324.70973

Going dirty :the art of negative campaigning /
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