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Marketing for hospitality and tourism /

~

Bowen, John T.

Marketing for hospitality and tourism /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing for hospitality and tourism /Philip Kotler, John T. Bowen, James C. Makens.
作者:	Kotler, Philip.
其他作者:	Bowen, John T.
出版者:	Upper Saddle River, NJ :Pearson Prentice Hall,c2006.
面頁冊數:	xxiv, 932 p. :col. ill. ;26 cm.
標題:	Hospitality industryMarketing.
電子資源:	http://www.loc.gov/catdir/toc/ecip0513/2005015341.html
ISBN:	0132017733 (pbk. international ed. ) :

Marketing for hospitality and tourism /
Kotler, Philip.

Marketing for hospitality and tourism /Philip Kotler, John T. Bowen, James C. Makens. - 4th ed. - Upper Saddle River, NJ :Pearson Prentice Hall,c2006. - xxiv, 932 p. :col. ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 0132017733 (pbk. international ed. ) :NT$1160

LCCN: 2005015341Subjects--Topical Terms:

218859
Hospitality industry
--Marketing.

LC Class. No.: TX911.3.M3 / K68 2006

Dewey Class. No.: 647.94/098/8

Marketing for hospitality and tourism /
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245 1 0 $a Marketing for hospitality and tourism / $c Philip Kotler, John T. Bowen, James C. Makens.
250 $a 4th ed.
260 $a Upper Saddle River, NJ : $c c2006. $b Pearson Prentice Hall,
300 $a xxiv, 932 p. : $b col. ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 $a Hospitality industry $x Marketing. $3 218859
650 $a Tourism $x Marketing. $3 193448
700 $a Bowen, John T. $3 237265
700 $a Makens, James C. $3 218858
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0513/2005015341.html $z http://www.loc.gov/catdir/toc/ecip0513/2005015341.html

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TX911.3.M3 K87 2006

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西方語文圖書區(四樓)

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http://www.loc.gov/catdir/toc/ecip0513/2005015341.html

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