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Sales forecasting management :a dema...
~
Mentzer, John T.
Sales forecasting management :a demand management approach /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Sales forecasting management :John T. Mentzer and Mark A. Moon.
其他題名:
a demand management approach /
作者:
Mentzer, John T.
其他作者:
Moon, Mark A.,
出版者:
Thousand Oaks, Calif. :Sage Publications,c2005.
面頁冊數:
xv, 347 p. :ill. ;23 cm.
標題:
Sales forecastingManagement.
電子資源:
http://www.loc.gov/catdir/toc/ecip0420/2004016438.html
ISBN:
1412905710 (pbk.) :
Sales forecasting management :a demand management approach /
Mentzer, John T.
Sales forecasting management :
a demand management approach /John T. Mentzer and Mark A. Moon. - 2nd ed. - Thousand Oaks, Calif. :Sage Publications,c2005. - xv, 347 p. :ill. ;23 cm.
Includes bibliographical references (p. 331-335) and index.
Managing the sales forecasting process -- Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems -- Benchmark studies: the surveys -- Benchmark studies: world-class forecasting -- Benchmark studies: conducting a forecasting audit -- Managing the sales forecasting function.
ISBN: 1412905710 (pbk.) :NT$2211
LCCN: 2004016438Subjects--Topical Terms:
240113
Sales forecasting
--Management.
LC Class. No.: HF5415.2 / .M393 2005
Dewey Class. No.: 658.8/18
Sales forecasting management :a demand management approach /
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Includes bibliographical references (p. 331-335) and index.
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http://www.loc.gov/catdir/toc/ecip0420/2004016438.html
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