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Marketing engineering :computer-assi...

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Lilien, Gary L., (1946-)

Marketing engineering :computer-assisted marketing analysis and planning /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing engineering :Gary L. Lilien, Arvind Rangaswamy.
其他題名:	computer-assisted marketing analysis and planning /
作者:	Lilien, Gary L.,
其他作者:	Rangaswamy, Arvind.
出版者:	Pennsylvania :Penn State Smeal College of Business,c2004.
面頁冊數:	xvi, 518 p. :ill. ;26 cm.
附註:	Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
標題:	MarketingData processing.
ISBN:	1412022525 (pbk.)

Marketing engineering :computer-assisted marketing analysis and planning /
Lilien, Gary L.,1946-

Marketing engineering :computer-assisted marketing analysis and planning /Gary L. Lilien, Arvind Rangaswamy. - Revised 2nd ed. - Pennsylvania :Penn State Smeal College of Business,c2004. - xvi, 518 p. :ill. ;26 cm.

Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.

Includes bibliographical references (p. [481]-497) and indexes.

ISBN: 1412022525 (pbk.)

LCCN: 2001052095Subjects--Topical Terms:

221562
Marketing
--Data processing.

LC Class. No.: HF5415.125 / .L54 2003

Dewey Class. No.: 658.8/02/0285

Marketing engineering :computer-assisted marketing analysis and planning /
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245 1 0 $a Marketing engineering : $b computer-assisted marketing analysis and planning / $c Gary L. Lilien, Arvind Rangaswamy.
250 $a Revised 2nd ed.
260 $a Pennsylvania : $c c2004. $b Penn State Smeal College of Business,
300 $a xvi, 518 p. : $b ill. ; $c 26 cm.
500 $a Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
504 $a Includes bibliographical references (p. [481]-497) and indexes.
650 $a Marketing $x Data processing. $3 221562
650 $a Marketing $x Decision making $x Mathematical models. $3 243736
650 $a Marketing $x Decision making $x Data processing. $3 243737
700 $a Rangaswamy, Arvind. $3 243734

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