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What customers want :using outcome-d...

Ulwick, Anthony W., (1957-)

What customers want :using outcome-driven innovation to create breakthrough products and services /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	What customers want :Anthony Ulwick.
其他題名:	using outcome-driven innovation to create breakthrough products and services /
作者:	Ulwick, Anthony W.,
出版者:	New York :McGraw-Hill,c2005.
面頁冊數:	xxxv, 202 p. :ill. ;24 cm.
標題:	New productsPlanning.
ISBN:	0071408673 (alk. paper) :

What customers want :using outcome-driven innovation to create breakthrough products and services /
Ulwick, Anthony W.,1957-

What customers want :using outcome-driven innovation to create breakthrough products and services /Anthony Ulwick. - New York :McGraw-Hill,c2005. - xxxv, 202 p. :ill. ;24 cm.

Includes bibliographical references (p. 189) and index.

Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.

ISBN: 0071408673 (alk. paper) :NT$740

LCCN: 2005016744Subjects--Topical Terms:

245650
New products
--Planning.

LC Class. No.: HF5415.153 / .U47 2005

Dewey Class. No.: 658.5/75

What customers want :using outcome-driven innovation to create breakthrough products and services /
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