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Why customers do what they do :who t...

Cohen, Marshal.

Why customers do what they do :who they are, why they buy, and how you can anticipate their every move /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Why customers do what they do :Marshal Cohen.
其他題名:	who they are, why they buy, and how you can anticipate their every move /
作者:	Cohen, Marshal.
出版者:	New York :McGraw-Hill,c2006.
面頁冊數:	vii, 184 p. :ill. ;24 cm.
附註:	Includes index.
標題:	Consumer behavior.
ISBN:	0071460365 :

Why customers do what they do :who they are, why they buy, and how you can anticipate their every move /
Cohen, Marshal.

Why customers do what they do :who they are, why they buy, and how you can anticipate their every move /Marshal Cohen. - New York :McGraw-Hill,c2006. - vii, 184 p. :ill. ;24 cm.

Includes index.

Connecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling customer aspirations.

ISBN: 0071460365 :NT$740

LCCN: 2006297414Subjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32 / .C678 2006

Dewey Class. No.: 658.8/342

Why customers do what they do :who they are, why they buy, and how you can anticipate their every move /
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