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Unleashing the power of PR :a contra...

International Association of Business Communicators.

Unleashing the power of PR :a contrarian's guide to marketing and communication /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Unleashing the power of PR :Mark Weiner.
其他題名:	a contrarian's guide to marketing and communication /
作者:	Weiner, Mark,
出版者:	San Francisco :Jossey-Bass,c2006.
面頁冊數:	xxi, 247 p. :ill. ;24 cm.
附註:	"A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators"--P. [v].
附註:	Includes index.
標題:	Public relations.
電子資源:	Table of contents only
ISBN:	0787982792

Unleashing the power of PR :a contrarian's guide to marketing and communication /
Weiner, Mark,1946-,

Unleashing the power of PR :a contrarian's guide to marketing and communication /Mark Weiner. - 1st ed. - San Francisco :Jossey-Bass,c2006. - xxi, 247 p. :ill. ;24 cm.

"A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators"--P. [v].

ISBN: 0787982792

LCCN: 2006-008660Subjects--Topical Terms:

230711
Public relations.

LC Class. No.: HD59 / .W37 2006

Unleashing the power of PR :a contrarian's guide to marketing and communication /
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