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Marketing /

~

Hair, Joseph F.

Marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing /Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
作者:	Lamb, Charles W.
其他作者:	Hair, Joseph F.
出版者:	Cincinnati, Ohio :South-Western Publishing,c1996.
面頁冊數:	liii, 890 p. :ill. (some col.), col. maps ;29 cm.
附註:	Rev. ed. of: Principles of marketing, 1993.
標題:	Marketing.
ISBN:	0538849487

Marketing /
Lamb, Charles W.

Marketing /Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 3rd ed. - Cincinnati, Ohio :South-Western Publishing,c1996. - liii, 890 p. :ill. (some col.), col. maps ;29 cm.

Rev. ed. of: Principles of marketing, 1993.

Includes bibliographical references and index.

ISBN: 0538849487

LCCN: 95002874Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .L2624 1996

Dewey Class. No.: 658.8

Marketing /
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005 19951023122119.0
005 951023122119.0
008 090528s1996 ohuab b 001 0 eng
010 $a 95002874
020 $a 0538849487
035 $a 00259036
040 $a DLC $c DLC $d DLC
041 $a eng
050 0 0 $a HF5415 $b .L2624 1996
082 0 0 $2 20 $a 658.8
100 $a Lamb, Charles W. $3 211936
245 1 0 $a Marketing / $c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
250 $a 3rd ed.
260 $a Cincinnati, Ohio : $c c1996. $b South-Western Publishing,
300 $a liii, 890 p. : $b ill. (some col.), col. maps ; $c 29 cm.
500 $a Rev. ed. of: Principles of marketing, 1993.
504 $a Includes bibliographical references and index.
650 $a Marketing. $3 182957
650 $a Marketing $x Management. $3 200067
700 $a Hair, Joseph F. $3 185401
700 $a McDaniel, Carl D. $3 199078
700 $a Lamb, Charles W. $3 211936

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