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Business marketing :connecting strat...
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Dwyer, F. Robert
Business marketing :connecting strategy, relationships, and learning /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Business marketing :F. Robert Dwyer, John F. Tanner, Jr.
其他題名:
connecting strategy, relationships, and learning /
作者:
Dwyer, F. Robert
其他作者:
Tanner, John F.
出版者:
Boston, Mass. :McGraw-Hill,c2006.
面頁冊數:
xxix, 683 p. :ill., charts ;26 cm.
叢書名:
McGraw-Hill/Irwin series in marketing
標題:
Marketing.
ISBN:
0072865784 (alk. paper) :
Business marketing :connecting strategy, relationships, and learning /
Dwyer, F. Robert
Business marketing :
connecting strategy, relationships, and learning /F. Robert Dwyer, John F. Tanner, Jr. - 3rd ed. - Boston, Mass. :McGraw-Hill,c2006. - xxix, 683 p. :ill., charts ;26 cm. - McGraw-Hill/Irwin series in marketing.
Includes bibliographical references (p. 652-660) and index.
ISBN: 0072865784 (alk. paper) :NT$4250
LCCN: 2004058191Subjects--Topical Terms:
182957
Marketing.
LC Class. No.: HF5415 / .D993 2006
Dewey Class. No.: 658.8
Business marketing :connecting strategy, relationships, and learning /
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