國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Winning elections with political mar...

Davies, Philip, (1948-)

Winning elections with political marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Winning elections with political marketing /Philip John Davies, Bruce I. Newman, editors.
其他作者:	Davies, Philip,
出版者:	New York :Haworth Press,c2006.
面頁冊數:	xiii, 239 p. :ill. ;23 cm.
標題:	Advertising, PoliticalUnited States.
電子資源:	http://www.loc.gov/catdir/toc/ecip067/2006002180.html
ISBN:	0789033690 (hard : alk. paper)

Winning elections with political marketing /
Winning elections with political marketing /Philip John Davies, Bruce I. Newman, editors. - New York :Haworth Press,c2006. - xiii, 239 p. :ill. ;23 cm.

Includes bibliographical references and index.

Introduction. Political marketing as elections approach in the United States and the United Kingdom / Philip John Davies, Bruce I. Newman -- Voter research and market positioning: triangulation and its implications for policy development / Robert M. Worcester, Paul R. Baines -- Mapping a market orientation: can we detect political marketing only through the lens of hindsight? / Darren G. Lilleker, Ralph Negrine -- Not as rich as you think: class, rhetoric, and candidate portrayal during national elections in the United States and the United Kingdom / Robert Busby -- Marketing parties in a candidate-centered polity: the Republican Party and George W. Bush / Peter N. Ubertaccio -- Grass roots lobbying: marketing politics and policy "beyond the Beltway" / Conor McGrath -- Political consulting and the market: who lobbies for the poor? / Gary Wasserman -- Political parties, their e-newsletters and subscribers: "one-night stand" or a "marriage made in heaven"? / Nigel Jackson -- First hurdles: the evolution of the pre-primary and primary stages of American presidential elections / Dennis W. Johnson -- Running clean in the American states: experience with public funding of elections / Carl W. Stenberg.

ISBN: 0789033690 (hard : alk. paper)

LCCN: 2006002180

Nat. Bib. No.: GBA636596bnb

Nat. Bib. Agency Control No.: 013437481UkSubjects--Topical Terms:

221006
Advertising, Political
--United States.

LC Class. No.: JK2281 / .W57 2006

Dewey Class. No.: 324.7/30973

Winning elections with political marketing /
LDR:02268cam _22003014a_450 001 174012
005 061116143254.0
005 20061116143254.0
008 090528s2006 nyua b 001 0 eng
010 $a 2006002180
015 $2 bnb $a GBA636596
016 7 $2 Uk $a 013437481
020 $a 0789033690 (hard : alk. paper)
020 $a 0789033704 (soft : alk. paper)
020 $a 9780789033697 (hard : alk. paper)
020 $a 9780789033703 (soft : alk. paper)
035 $a 00276930
040 $a DLC $c DLC $d BAKER $d C#P $d DLC $d IXA $d UKM $d VYF
041 $a eng
042 $a pcc
043 $a e-uk--- $a n-us---
050 0 0 $a JK2281 $b .W57 2006
082 0 0 $2 22 $a 324.7/30973
245 0 0 $a Winning elections with political marketing / $c Philip John Davies, Bruce I. Newman, editors.
260 $a New York : $c c2006. $b Haworth Press,
300 $a xiii, 239 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 $a Introduction. Political marketing as elections approach in the United States and the United Kingdom / Philip John Davies, Bruce I. Newman -- Voter research and market positioning: triangulation and its implications for policy development / Robert M. Worcester, Paul R. Baines -- Mapping a market orientation: can we detect political marketing only through the lens of hindsight? / Darren G. Lilleker, Ralph Negrine -- Not as rich as you think: class, rhetoric, and candidate portrayal during national elections in the United States and the United Kingdom / Robert Busby -- Marketing parties in a candidate-centered polity: the Republican Party and George W. Bush / Peter N. Ubertaccio -- Grass roots lobbying: marketing politics and policy "beyond the Beltway" / Conor McGrath -- Political consulting and the market: who lobbies for the poor? / Gary Wasserman -- Political parties, their e-newsletters and subscribers: "one-night stand" or a "marriage made in heaven"? / Nigel Jackson -- First hurdles: the evolution of the pre-primary and primary stages of American presidential elections / Dennis W. Johnson -- Running clean in the American states: experience with public funding of elections / Carl W. Stenberg.
650 $a Advertising, Political $z United States. $3 221006
650 $a Advertising, Political $z Great Britain. $3 251258
650 $a Campaign management $z Great Britain. $3 251257
650 $a Political campaigns $z United States. $3 188041
650 $a Political campaigns $z Great Britain. $3 251256
650 $a Campaign management $z United States. $3 239272
700 $a Davies, Philip, $d 1948- $3 251254
700 $a Newman, Bruce I. $3 251255
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip067/2006002180.html $z http://www.loc.gov/catdir/toc/ecip067/2006002180.html