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Private label strategy :how to meet the store brand challenge /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Private label strategy :Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.
其他題名:	how to meet the store brand challenge /
作者:	Kumar, Nirmalya.
其他作者:	Steenkamp, Jan-Benedict E. M.
出版者:	Boston, MA :Harvard Business School Press,2007.
面頁冊數:	xvii, 270 p. ;24 cm.
標題:	Brand name productsMarketing.
電子資源:	http://www.loc.gov/catdir/toc/ecip0617/2006023780.html
ISBN:	9781422101674

Private label strategy :how to meet the store brand challenge /
Kumar, Nirmalya.

Private label strategy :how to meet the store brand challenge /Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. - Boston, MA :Harvard Business School Press,2007. - xvii, 270 p. ;24 cm.

Brand under attack from private labels -- Retailer strategies vis-a-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-a-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Conclusion -- Are brands dead?.

ISBN: 9781422101674

LCCN: 2006023780Subjects--Topical Terms:

209649
Brand name products
--Marketing.

LC Class. No.: HD69.B7 / K855 2006

Dewey Class. No.: 658.8/27

Private label strategy :how to meet the store brand challenge /
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