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Marketing mistakes and successes /

~

Hartley, Robert F., (1927-,)

Marketing mistakes and successes /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing mistakes and successes /Robert Hartley.
其他題名:	Marketing mistakes & successes.
作者:	Hartley, Robert F.,
出版者:	Hoboken, NJ :Wiley,2006.
面頁冊數:	viii, 374 p. :ill ;23 cm.
附註:	Previous ed.: 2004.
標題:	MarketingCase studies.United States
ISBN:	9780471743217 (pbk.)

Marketing mistakes and successes /
Hartley, Robert F.,1927-,

Marketing mistakes and successes /Marketing mistakes & successes.Robert Hartley. - 10th ed. - Hoboken, NJ :Wiley,2006. - viii, 374 p. :ill ;23 cm.

Previous ed.: 2004.

Includes bibliographical references.

ISBN: 9780471743217 (pbk.)

LCCN: 2006-295920Subjects--Topical Terms:

445708
Marketing
--United States--Case studies.

LC Class. No.: HF5415.1 / .H37 2006

Marketing mistakes and successes /
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005 20061109143800.0
008 090528s2006 njua 000 0 eng d
010 $a 2006-295920
020 $a 9780471743217 (pbk.)
020 $a 0471743216 (pbk.) : $c NT$680
035 $a 00311959
040 $a SISPL $b eng $c SISPL $d BAKER $d DLC $d TKU $d UAB $d UKM
041 $a eng
050 4 $a HF5415.1 $b .H37 2006
100 $a Hartley, Robert F., $d 1927-, $e author. $3 264368
245 1 0 $a Marketing mistakes and successes / $c Robert Hartley.
246 1 4 $a Marketing mistakes & successes.
250 $a 10th ed.
260 $a Hoboken, NJ : $c 2006. $b Wiley,
300 $a viii, 374 p. : $b ill ; $c 23 cm.
500 $a Previous ed.: 2004.
504 $a Includes bibliographical references.
650 $a Marketing $z United States $v Case studies. $3 445708

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