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Handbook of marketing research metho...

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Nykiel, Ronald A.

Handbook of marketing research methodologies for hospitality and tourism /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Handbook of marketing research methodologies for hospitality and tourism /Ronald A. Nykiel.
作者:	Nykiel, Ronald A.
出版者:	New York :Haworth Hospitality Press,c2007.
面頁冊數:	xi, 364 p. :ill. ;28 cm.
標題:	TourismCase studies.Marketing
電子資源:	http://www.loc.gov/catdir/toc/ecip072/2006034083.html
ISBN:	0789034263 (pbk.)

Handbook of marketing research methodologies for hospitality and tourism /
Nykiel, Ronald A.

Handbook of marketing research methodologies for hospitality and tourism /Ronald A. Nykiel. - New York :Haworth Hospitality Press,c2007. - xi, 364 p. :ill. ;28 cm.

Includes bibliographical references (p. 345-347) and index.

ISBN: 0789034263 (pbk.)

LCCN: 2006034083Subjects--Topical Terms:

441595
Tourism
--Marketing--Case studies.

LC Class. No.: TX911.3.M3 / N93 2007

Dewey Class. No.: 910.68/8

Handbook of marketing research methodologies for hospitality and tourism /
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300 $a xi, 364 p. : $b ill. ; $c 28 cm.
504 $a Includes bibliographical references (p. 345-347) and index.
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