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Market research best practice :30 vi...

Mouncey, Peter.

Market research best practice :30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Market research best practice :edited by Peter Mouncey, Frank Wimmer.
其他題名:	30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR /
其他作者:	Mouncey, Peter.
出版者:	Chichester, England ;Wiley,c2007.
面頁冊數:	xxxv, 678 p. :ill. ;24 cm.
標題:	Marketing research.
電子資源:	http://www.loc.gov/catdir/toc/ecip073/2006036082.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0739/2006036082-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0739/2006036082-d.html
ISBN:	9780470065273 (cloth : alk. paper)

Market research best practice :30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR /
Market research best practice :30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR /edited by Peter Mouncey, Frank Wimmer. - Chichester, England ;Wiley,c2007. - xxxv, 678 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9780470065273 (cloth : alk. paper)

LCCN: 2006036082Subjects--Topical Terms:

200345
Marketing research.

LC Class. No.: HF5415.2 / M345 2007

Dewey Class. No.: 658.8/3

Market research best practice :30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR /
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245 0 0 $a Market research best practice : $b 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / $c edited by Peter Mouncey, Frank Wimmer.
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300 $a xxxv, 678 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
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700 $a Mouncey, Peter. $3 266270
700 $a Wimmer, Frank. $3 266271
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip073/2006036082.html $z http://www.loc.gov/catdir/toc/ecip073/2006036082.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0739/2006036082-b.html $z http://www.loc.gov/catdir/enhancements/fy0739/2006036082-b.html
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http://www.loc.gov/catdir/enhancements/fy0739/2006036082-d.html

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