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Strategic market relationships :from...

Donaldson, Bill, (1948-)

Strategic market relationships :from strategy to implementation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic market relationships :Bill Donaldson, Tom O'Toole.
其他題名:	from strategy to implementation /
作者:	Donaldson, Bill,
其他作者:	O'Toole, Tom,
出版者:	Chichester, England ;Wiley,c2007.
面頁冊數:	xiv, 269 p. :ill. ;24 cm.
標題:	Relationship marketing.
電子資源:	http://www.loc.gov/catdir/toc/ecip0711/2007006914.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0827/2007006914-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0827/2007006914-d.html
ISBN:	9780470028803 (pbk.)

Strategic market relationships :from strategy to implementation /
Donaldson, Bill,1948-

Strategic market relationships :from strategy to implementation /Bill Donaldson, Tom O'Toole. - 2nd ed. - Chichester, England ;Wiley,c2007. - xiv, 269 p. :ill. ;24 cm.

Includes bibliographical references (p. [249]-262) and index.

Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.

ISBN: 9780470028803 (pbk.)

LCCN: 2007006914Subjects--Topical Terms:

187343
Relationship marketing.

LC Class. No.: HF5415.55 / D676 2007

Dewey Class. No.: 658.8/12

Strategic market relationships :from strategy to implementation /
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250 $a 2nd ed.
260 $a Chichester, England ; $a Hoboken, NJ : $c c2007. $b Wiley,
300 $a xiv, 269 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [249]-262) and index.
505 0 $a Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
650 $a Relationship marketing. $3 187343
650 $a Strategic alliances (Business) $3 203333
650 $a Business networks. $3 201744
650 $a Industrial management. $3 174961
700 $a O'Toole, Tom, $d 1966- $3 266396
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0711/2007006914.html $z http://www.loc.gov/catdir/toc/ecip0711/2007006914.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0827/2007006914-b.html $z http://www.loc.gov/catdir/enhancements/fy0827/2007006914-b.html
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http://www.loc.gov/catdir/toc/ecip0711/2007006914.html
http://www.loc.gov/catdir/enhancements/fy0827/2007006914-b.html
http://www.loc.gov/catdir/enhancements/fy0827/2007006914-d.html

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