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Essentials of marketing research /

~

Babin, Barry J.

Essentials of marketing research /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Essentials of marketing research /William G. Zikmund, Barry J. Babin.
作者:	Zikmund, William G.
其他作者:	Babin, Barry J.
出版者:	Australia ;Thomson/South-Western,c2007.
面頁冊數:	xvii, 414 p. :col. ill. ;28 cm.
標題:	Marketing research.
ISBN:	0324317522 (instructor's ed.)

Essentials of marketing research /
Zikmund, William G.

Essentials of marketing research /William G. Zikmund, Barry J. Babin. - 3rd ed. - Australia ;Thomson/South-Western,c2007. - xvii, 414 p. :col. ill. ;28 cm.

Includes bibliographical references (p. 405-410) and index.

ISBN: 0324317522 (instructor's ed.)

LCCN: 2006908266Subjects--Topical Terms:

200345
Marketing research.

LC Class. No.: HF5415.2 / Z68 2007

Essentials of marketing research /
LDR:00772nam 2200217 a 450 001 181736
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008 090528s2007 at a 001 0 eng d
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020 $a 0324317522 (instructor's ed.)
020 $a 9780324317527 (instructor's ed.)
020 $a 9780324320879 (student ed. : pbk.)
020 $a 0324320876 (student ed. : pbk.) : $c NT$3700
035 $a 00321449
040 $a YDXCP $c YDXCP $d BAKER $d DLC $d OCLCQ $d UAB
042 $a lccopycat
050 4 $a HF5415.2 $b Z68 2007
100 $a Zikmund, William G. $3 211693
245 1 0 $a Essentials of marketing research / $c William G. Zikmund, Barry J. Babin.
250 $a 3rd ed.
260 $a Australia ; $a Mason, Ohio : $c c2007. $b Thomson/South-Western,
300 $a xvii, 414 p. : $b col. ill. ; $c 28 cm.
504 $a Includes bibliographical references (p. 405-410) and index.
650 $a Marketing research. $3 200345
700 $a Babin, Barry J. $3 266409

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