Key Account Management in Business-t...
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  • Key Account Management in Business-to-Business MarketsAn Assessment of Its Economic Value /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Key Account Management in Business-to-Business Marketsby Stefan Wengler.
    其他題名: An Assessment of Its Economic Value /
    作者: Wengler, Stefan.
    出版者: Wiesbaden :Deutscher UniversitSts-Verlag | GWV Fachverlage GmbH, Wiesbaden,2006.
    面頁冊數: xiv, 294 p. ill., digital ;24 cm.
    Contained By: Springer e-books
    標題: MarketingKey accounts.
    電子資源: http://dx.doi.org/10.1007/978-3-8350-9355-3
    ISBN: 9783835005174 (paper)
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