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Persuasion :theory & research /

~

O'Keefe, Daniel J., (1950-)

Persuasion :theory & research /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Persuasion :Daniel J. O'Keefe.
其他題名:	theory & research /
作者:	O'Keefe, Daniel J.,
出版者:	Thousand Oaks, CA :Sage Publications,c2002.
面頁冊數:	xvi, 365 p. ;24 cm.
叢書名:	Current communication and advanced text series
標題:	Persuasion (Psychology)
電子資源:	http://www.loc.gov/catdir/enhancements/fy0656/2001005182-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0656/2001005182-d.html
ISBN:	0761925392 (pbk.)

Persuasion :theory & research /
O'Keefe, Daniel J.,1950-

Persuasion :theory & research /Daniel J. O'Keefe. - 2nd ed. - Thousand Oaks, CA :Sage Publications,c2002. - xvi, 365 p. ;24 cm. - Current communication and advanced text series.

Includes bibliographical references (p. 265-338) and indexes.

Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.

ISBN: 0761925392 (pbk.)

LCCN: 2001005182Subjects--Topical Terms:

235982
Persuasion (Psychology)

LC Class. No.: BF637.P4 / O41 2002

Dewey Class. No.: 153.8/52

Persuasion :theory & research /
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245 1 0 $a Persuasion : $b theory & research / $c Daniel J. O'Keefe.
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260 $a Thousand Oaks, CA : $c c2002. $b Sage Publications,
300 $a xvi, 365 p. ; $c 24 cm.
440 0 $a Current communication and advanced text series
504 $a Includes bibliographical references (p. 265-338) and indexes.
505 0 $a Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.
650 $a Persuasion (Psychology) $3 235982
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0656/2001005182-t.html $z http://www.loc.gov/catdir/enhancements/fy0656/2001005182-t.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0656/2001005182-d.html $z http://www.loc.gov/catdir/enhancements/fy0656/2001005182-d.html

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http://www.loc.gov/catdir/enhancements/fy0656/2001005182-t.html
http://www.loc.gov/catdir/enhancements/fy0656/2001005182-d.html

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