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Persuasion :integrating theory, rese...

Frymier, Ann Bainbridge.

Persuasion :integrating theory, research and practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Persuasion :Ann Bainbridge Frymier, Marjorie Keeshan Nadler.
其他題名:	integrating theory, research and practice /
作者:	Frymier, Ann Bainbridge.
其他作者:	Nadler, Marjorie Keeshan,
出版者:	Dubuque, Iowa :Kendall/Hunt Pub. Co.,c2007.
面頁冊數:	xv, 318 p. :ill. ;28 cm.
附註:	"The structure and examples used in each chapter are designed to help students and teachers alike to integrate theory and practice"--P. xi.
附註:	Chapters conclude with review questions and discussion questions.
標題:	Persuasion (Psychology)
ISBN:	9780757526732 (pbk.)

Persuasion :integrating theory, research and practice /
Frymier, Ann Bainbridge.

Persuasion :integrating theory, research and practice /Ann Bainbridge Frymier, Marjorie Keeshan Nadler. - Dubuque, Iowa :Kendall/Hunt Pub. Co.,c2007. - xv, 318 p. :ill. ;28 cm.

"The structure and examples used in each chapter are designed to help students and teachers alike to integrate theory and practice"--P. xi.

Includes bibliographical references and index.

Introduction to persuasion. The concept of persuasion -- Attitudes: definition, formation and measurement -- The attitude-behavior link -- Theories of persuasion. The role of theory in persuasion -- Social judgment theory -- Consistency and cognitive dissonance theory -- Self-perception theory -- Theory of reasoned action and theory of planned behavior -- Elaboration likelihood model -- The persuasion process. Source factors -- Message factors: content and style -- Message factors: tactics and strategies -- Receiver and channel factors -- Ethics in persuasion. Ethics.

ISBN: 9780757526732 (pbk.)Subjects--Topical Terms:

235982
Persuasion (Psychology)

LC Class. No.: BF637.P4 / F948 2007

Persuasion :integrating theory, research and practice /
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505 0 $a Introduction to persuasion. The concept of persuasion -- Attitudes: definition, formation and measurement -- The attitude-behavior link -- Theories of persuasion. The role of theory in persuasion -- Social judgment theory -- Consistency and cognitive dissonance theory -- Self-perception theory -- Theory of reasoned action and theory of planned behavior -- Elaboration likelihood model -- The persuasion process. Source factors -- Message factors: content and style -- Message factors: tactics and strategies -- Receiver and channel factors -- Ethics in persuasion. Ethics.
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