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Up close & personal?customer relatio...

Gamble, Paul R.

Up close & personal?customer relationship marketing @ work /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Up close & personal?Paul R. Gamble ... [et al.].
其他題名:	customer relationship marketing @ work /
其他作者:	Gamble, Paul R.
出版者:	London :Kogan Page,2006.
面頁冊數:	xii, 428 p. :ill. ;24 cm.
附註:	Title from e-book title screen (viewed October 16, 2007).
標題:	Relationship marketing.
電子資源:	Connect to MyiLibrary resource
ISBN:	9786610550678

Up close & personal?customer relationship marketing @ work /
Up close & personal?customer relationship marketing @ work /[electronic resource] :Paul R. Gamble ... [et al.]. - 3rd ed. - London :Kogan Page,2006. - xii, 428 p. :ill. ;24 cm.

Title from e-book title screen (viewed October 16, 2007).

Includes bibliographical references (p. 415-422) and index.

Establishing a long-term relationship with customers is seen as being critical to success. This text goes one step further and shows how to implement it and reap the benefits. Leading experts in the field use international examples and case studies.

Electronic reproduction.
UK :
MyiLibrary,
2007

Access may be limited to MIL affiliated libraries.

ISBN: 9786610550678Subjects--Topical Terms:

187343
Relationship marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.55 / .G36 2006eb

Dewey Class. No.: 658.8'12

Up close & personal?customer relationship marketing @ work /
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300 $a xii, 428 p. : $b ill. ; $c 24 cm.
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500 $a Title from e-book title screen (viewed October 16, 2007).
504 $a Includes bibliographical references (p. 415-422) and index.
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533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Access may be limited to MIL affiliated libraries. $n Available via World Wide Web.
650 # 0 $a Relationship marketing. $3 187343
650 # 0 $a Customer relations. $3 202164
655 # 0 $a Electronic books. $2 local. $3 214472
700 0 # $a Gamble, Paul R. $3 291521
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