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Services marketingmanaging the servi...
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Bruhn, Manfred.
Services marketingmanaging the service value chain /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Services marketingManfred Bruhn and Dominck Georgi.
其他題名:
managing the service value chain /
作者:
Bruhn, Manfred.
其他作者:
Georgi, Dominck.
出版者:
Harlow :Financial Times Prentice Hall,2006.
面頁冊數:
xxvi, 478 p. :ill. ;25 cm.
附註:
Title from e-book title screen (viewed October 15, 2007).
標題:
Service industriesMarketing
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610601066
Services marketingmanaging the service value chain /
Bruhn, Manfred.
Services marketing
managing the service value chain /[electronic resource] :Manfred Bruhn and Dominck Georgi. - Harlow :Financial Times Prentice Hall,2006. - xxvi, 478 p. :ill. ;25 cm.
Title from e-book title screen (viewed October 15, 2007).
Includes bibliographical references (p. 449-466) and index.
Electronic reproduction.
UK :
MyiLibrary,
2007
Access may be limited to MIL affiliated libraries.
ISBN: 9786610601066
LCCN: 2005053044
Nat. Bib. No.: GBA571065bnbSubjects--Topical Terms:
291843
Service industries
--MarketingIndex Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HD9980.5 / .B78 2006eb
Dewey Class. No.: 658.8
Services marketingmanaging the service value chain /
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