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An introduction to market & social r...
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Adams, Karen.
An introduction to market & social researchplanning & using research tools & techniques /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
An introduction to market & social researchKaren Adams & Ian Brace.
其他題名:
planning & using research tools & techniques /
其他題名:
Introduction to market and social research
作者:
Adams, Karen.
其他作者:
Brace, Ian,
出版者:
London :Kogan Page,2006.
面頁冊數:
iv, 154 p. ;25 cm.
附註:
Title from e-book title screen (viewed October 15, 2007).
標題:
Marketing research.
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610851539
An introduction to market & social researchplanning & using research tools & techniques /
Adams, Karen.
An introduction to market & social research
planning & using research tools & techniques /[electronic resource] :Introduction to market and social researchKaren Adams & Ian Brace. - London :Kogan Page,2006. - iv, 154 p. ;25 cm.
Title from e-book title screen (viewed October 15, 2007).
Includes bibliographical references (p. [149]) and index.
An Introduction to Market and Social Research is an easy -to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research.This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectivily in business decision making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. Key topics covered include: introducing market research; defingin research objectives; selecting a research design; identifying different research methods; understanding how sampling works; using quantitative research methods; using qualitative research methods; designing the questionaire; analysing research data; reporting and communicating research findings; developing your career in market research.
Electronic reproduction.
UK :
MyiLibrary,
2007
Access may be limited to MIL affiliated libraries.
ISBN: 9786610851539
LCCN: 2006023957
Nat. Bib. No.: GBA518764bnbSubjects--Topical Terms:
200345
Marketing research.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HF5415.2 / .A17 2006eb
Dewey Class. No.: 658.83
An introduction to market & social researchplanning & using research tools & techniques /
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