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The elusive fanreinventing sports in...

Kotler, Philip.

The elusive fanreinventing sports in a crowded marketplace /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The elusive fanIrving Rein, Philip Kotler, Ben Shields.
其他題名:	reinventing sports in a crowded marketplace /
作者:	Rein, Irving J.
其他作者:	Kotler, Philip.
出版者:	New York :McGraw-Hill,c2006.
面頁冊數:	xiv, 345 p. ;24 cm.
附註:	Title from e-book title screen (viewed October 15, 2007).
標題:	SportsMarketing.
電子資源:	Connect to MyiLibrary resource
ISBN:	9786610644087

The elusive fanreinventing sports in a crowded marketplace /
Rein, Irving J.

The elusive fanreinventing sports in a crowded marketplace /[electronic resource] :Irving Rein, Philip Kotler, Ben Shields. - New York :McGraw-Hill,c2006. - xiv, 345 p. ;24 cm.

Title from e-book title screen (viewed October 15, 2007).

Includes bibliographical references (p. 307-327) and index.

Electronic reproduction.
UK :
MyiLibrary,
2007

Access may be limited to MIL affiliated libraries.

ISBN: 9786610644087

LCCN: 2006018779

Nat. Bib. No.: GBA642051bnb

Nat. Bib. Agency Control No.: 013454410UkSubjects--Topical Terms:

202500
Sports
--Marketing.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: GV716 / .R45 2006eb

Dewey Class. No.: 796.06/98

The elusive fanreinventing sports in a crowded marketplace /
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