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The affluent consumermarketing and s...

Mazze, Edward M.

The affluent consumermarketing and selling the luxury lifestyle /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The affluent consumerRonald D. Michman and Edward M. Mazze.
其他題名:	marketing and selling the luxury lifestyle /
作者:	Michman, Ronald D.
其他作者:	Mazze, Edward M.
出版者:	Westport, Conn. :Praeger Publishers,2006.
面頁冊數:	x, 194 p. ;25 cm.
標題:	Affluent consumersUnited States.
電子資源:	http://ebooks.greenwood.com/reader.jsp?x=C9282&p=cover
ISBN:	0313086516 (electronic bk.)

The affluent consumermarketing and selling the luxury lifestyle /
Michman, Ronald D.

The affluent consumermarketing and selling the luxury lifestyle /[electronic resource] :Ronald D. Michman and Edward M. Mazze. - Westport, Conn. :Praeger Publishers,2006. - x, 194 p. ;25 cm.

Includes bibliographical references (p. [175]-185) and index.

Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.

Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2007.

Access is limited to subscribers of ebooks.greenwood.com.

ISBN: 0313086516 (electronic bk.)

Standard No.: 9780313086519(electronic bk.)

Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:

258351
Affluent consumers
--United States.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.33.U6 / M53 2006eb

Dewey Class. No.: 658.8/343

The affluent consumermarketing and selling the luxury lifestyle /
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