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Seeing spotsa functional analysis of...

Benoit, William L.

Seeing spotsa functional analysis of presidential television advertisements, 1952-1996 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Seeing spotsWilliam L. Benoit.
其他題名:	a functional analysis of presidential television advertisements, 1952-1996 /
作者:	Benoit, William L.
出版者:	Westport, Conn. :Praeger,1999.
面頁冊數:	xii, 238 p. :ill. ;24 cm.
叢書名:	Praeger series in political communication,
標題:	Advertising, PoliticalUnited States.
電子資源:	http://www.ebooks.greenwood.com/reader.jsp?x=200054F4&p=cover
ISBN:	0313003254 (electronic bk.)

Seeing spotsa functional analysis of presidential television advertisements, 1952-1996 /
Benoit, William L.

Seeing spotsa functional analysis of presidential television advertisements, 1952-1996 /[electronic resource] :William L. Benoit. - Westport, Conn. :Praeger,1999. - xii, 238 p. :ill. ;24 cm. - Praeger series in political communication,1062-5623.

Includes bibliographical references.

Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising -- General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixon's return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 -- Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice -- Comparisons. Contrasts ; Conclusions.

Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2004.

Access is limited to subscribers of ebooks.greenwood.com.

ISBN: 0313003254 (electronic bk.)

Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:

221006
Advertising, Political
--United States.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: JK524 / .B46 1999eb

Dewey Class. No.: 324.7/3/097309045

Seeing spotsa functional analysis of presidential television advertisements, 1952-1996 /
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