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Marketing the e-business /
~
Dennis, Charles
Marketing the e-business /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Marketing the e-business /by Lisa Harris and Charles Dennis.
作者:
Harris, Lisa,
其他作者:
Dennis, Charles
出版者:
New York :Routledge,2008.
面頁冊數:
xx, 341 p. :ill. ;23 cm.
標題:
Internet marketing.
ISBN:
0203933168 (ebook)
Marketing the e-business /
Harris, Lisa,1968-
Marketing the e-business /
by Lisa Harris and Charles Dennis. - 2nd ed. - New York :Routledge,2008. - xx, 341 p. :ill. ;23 cm. - Routledge e-business series. - Routledge e-business series..
Includes bibliographical references (p. 329-338) and index.
History, definitions and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategies -- E- consumer behaviour -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from 'clicks' to 'clicks and bricks'? -- E-marketing planning -- The future of e-marketing.
ISBN: 0203933168 (ebook)
LCCN: 2007038216Subjects--Topical Terms:
208232
Internet marketing.
LC Class. No.: HF5415.1265 / H314 2008
Dewey Class. No.: 658.8/72
Marketing the e-business /
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