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The international marketing of trave...
~
B�echerel, Lionel.
The international marketing of travel and tourism :a strategic approach /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The international marketing of travel and tourism :edited by Fran�cois Vellas and Lionel B�echerel.
其他題名:
a strategic approach /
其他作者:
Vellas, Fran�cois.
出版者:
Houndmills, Basingstoke, Hampshire :Macmillan Press Ltd. ;1999.
面頁冊數:
xxi, 329 p. :ill. ;26 cm.
標題:
TourismMarketing.
ISBN:
0312225970 (cover)
The international marketing of travel and tourism :a strategic approach /
The international marketing of travel and tourism :
a strategic approach /edited by Fran�cois Vellas and Lionel B�echerel. - Houndmills, Basingstoke, Hampshire :Macmillan Press Ltd. ;1999. - xxi, 329 p. :ill. ;26 cm.
Includes bibliographical references and index.
ISBN: 0312225970 (cover)
LCCN: 99015422 Subjects--Topical Terms:
193448
Tourism
--Marketing.
LC Class. No.: G155.A1 / I517 1999
Dewey Class. No.: 338.4/791
The international marketing of travel and tourism :a strategic approach /
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