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Introduction to marketing concepts

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Drummond, Graeme.

Introduction to marketing concepts

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Introduction to marketing conceptsGraeme Drummond, John Ensor.
作者:	Drummond, Graeme.
其他作者:	Ensor, John.
出版者:	Oxford ;Elsevier/Butterworth Heinemann,2005.
面頁冊數:	xiii, 283 p. :ill. ;25 cm.
標題:	Marketing.
電子資源:	An electronic book accessible through the World Wide Web; click to view
ISBN:	9780080454832

Introduction to marketing concepts
Drummond, Graeme.

Introduction to marketing concepts[electronic resource] /Graeme Drummond, John Ensor. - Oxford ;Elsevier/Butterworth Heinemann,2005. - xiii, 283 p. :ill. ;25 cm.

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

ISBN: 9780080454832Subjects--Topical Terms:

182957
Marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415 / .D756 2005eb

Dewey Class. No.: 658.8

Introduction to marketing concepts
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260 # $a Oxford ; $a Boston, MA : $c 2005. $b Elsevier/Butterworth Heinemann,
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504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2009. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 # 0 $a Marketing. $3 182957
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