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網站系統與資訊內容對虛擬社群意識影響之研究—以Web 2.0網站為例 =...

國立高雄大學資訊管理學系碩士班

網站系統與資訊內容對虛擬社群意識影響之研究—以Web 2.0網站為例 = The Study on the Impacts of Web System and Information Content for the Sense of Virtual Community - Examples of Web 2.0 sites

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	The Study on the Impacts of Web System and Information Content for the Sense of Virtual Community - Examples of Web 2.0 sites
作者:	魏佑寧,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2009[民98]
面頁冊數:	135面圖、表 : 30公分;
標題:	Web 2.0
標題:	Information content
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/69876011373333288112
附註:	參考書目：面
附註:	指導教授：趙建雄、林杏子
摘要註:	Web 2.0強調使用者參與、互動與分享之思維，已在網路世界掀起新浪潮，許多Web 2.0相關企業，例如Google、eBay、Facebook與YouTube等，在使用者規模與獲利上皆獲得驚人的成就。但Web 2.0網站與過去1.0網站有著不同的特性，因此資策會在2006年提出Web 2.0網站應具有的4C特性，而本研究彙整探討此研究後，提出Web 2.0網站關鍵特性為社群、內容與網站系統，並且以此三大要素為基礎，架構出本研究模型，以使用者認知觀點探討資訊內容與網站系統對虛擬社群意識之影響。研究樣本先將Web 2.0網站分類為內容導向與溝通導向，且各選取出三個具代表性之樣本網站，分別為巴哈姆特、Mobile 01、Fishion Guide、Facebook繁體中文版、愛情公寓與地圖日記做為樣本對象。有效樣本數為358筆，內容導向網站為193筆、溝通導向網站為165筆。研究結果顯示整體樣本假說H1a、H8a與H8b是不顯著的；內容導向網站中，假說H1a與H8a是不顯著的；溝通導向網站中，假說H6與H9是不顯著的，其餘假說皆是成立的。結果顯示Web 2.0網站之虛擬社群意識之組成構面與過去研究有所差異，可分為資訊型與情感性；且前導變數除了情感影響因素外，網站內容與系統功能對虛擬社群意識有顯著正向影響；且進一步觀察內容與溝通導向網站之研究結果也有所差異，代表網站經營者須視網站主軸不同，調整其經營方向。給予實務與學術界在經營與研究Web 2.0網站時，清楚且具體的指引方向。 Emphasizing on the users’ participations, interactions, and sharing of ideas, Web 2.0 has created a new phenomenon in the Internet world. Many Web 2.0 related enterprises, such as Google, eBay, Facebook and YouTube have remarkable achievements in both users’ population and profit gain. Nevertheless, Web 2.0 websites have different features compared to the former Web 1.0 websites. Therefore, the Institute for Information Industry has stated the 4C characteristics of Web 2.0 websites in 2006. This study has incorporated the 4C characteristics and proposed community, content, and web system are key features for Web 2.0 websites. And based on these three elements, proposed our research model from the user cognitive point of view to understand how information content and web system affect the sense of virtual community. The research samples are categorized into content-based and communication-based. From each category, three representative websites are chosen as study samples, which are Bahamut, Mobile 01, Fashion Guide, Facebook (Traditional Chinese version), i-Partment, and Atlaspost, respectively. There are 358 effective samples, including 193 content-based websites and 165 communication-based websites. The results shown the overall sample for hypothesis H1a, H8a, and H8b are significant. Among the content-based websites, hypothesis H1a and H8a are insignificant. Among the communication-based websites, hypotheses H6 and H9 are insignificant. The remaining hypotheses are significant. The study results also indicate that the constructs in the sense of virtual community of Web 2.0 websites are different from the results in former studies, which can be further divided into informational type and emotional type. Except for the antecedent variables-the emotional factors, the website content and web system have positive effect on the sense of virtual community. Further interpretation of the study result shows that in addition to the substantial differences between content-based and communication-based websites, the site managers must also adjust the management strategies according to the nature of the websites. This study provides a clear and specific guideline for both the academic and practical field on the management and study of Web 2.0 websites.

網站系統與資訊內容對虛擬社群意識影響之研究—以Web 2.0網站為例 = The Study on the Impacts of Web System and Information Content for the Sense of Virtual Community - Examples of Web 2.0 sites
魏, 佑寧

網站系統與資訊內容對虛擬社群意識影響之研究—以Web 2.0網站為例 = The Study on the Impacts of Web System and Information Content for the Sense of Virtual Community - Examples of Web 2.0 sites / 魏佑寧撰 - [高雄市] : 撰者, 2009[民98]. - 135面 ; 圖、表 ; 30公分.
參考書目：面指導教授：趙建雄、林杏子.
Web 2.0Information content

網站系統與資訊內容對虛擬社群意識影響之研究—以Web 2.0網站為例 = The Study on the Impacts of Web System and Information Content for the Sense of Virtual Community - Examples of Web 2.0 sites
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