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越南地區台資木製家具製造產業經營策略分析-以Y公司為例 = An Ana...

國立高雄大學國際高階經營管理碩士在職專班(IEMBA)

越南地區台資木製家具製造產業經營策略分析-以Y公司為例 = An Analysis of Business Strategies of Taiwanese Owned Wooden Factory in Vietnam-A Case Study of Company Y

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	An Analysis of Business Strategies of Taiwanese Owned Wooden Factory in Vietnam-A Case Study of Company Y
作者:	楊菁雯,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2009[民98]
面頁冊數:	81面圖、表 : 30公分;
標題:	SPACE分析
標題:	Porter 5 force analysis
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/51235394599291248084
附註:	參考書目：面
附註:	指導教授：李亭林
摘要註:	在面對全球化競爭之下，及越南政府鼓勵外人投資，促使台灣家具製造相關產業，近幾年赴越南投資之數眾多。本研究以越南地區台資木製家具Y個案公司為研究對象，透過問卷、訪談、次級資料的收集，首先利用五力分析法以了解Y個案公司在木製家具產業優劣勢，並應用SPACE矩陣分析法之財務強勢、競爭優勢、環境穩定性、及產業強勢等四大構面，研究Y個案公司之策略競爭態勢與發展方向。本研究發現:Y個案公司其策略態勢處於攻擊態勢，但仍有同業競爭壓力高的威脅。Y個案公司對未來策略方向重點在於善用現有財務強勢來推動產品開發，機械設備及人員技術的升級，不斷持續研發、創新以提升其競爭優勢而永續經營。 In the face of global competition, the Vietnam government encourages foreign enterprise to invest and set up factories in Vietnam. A lot of Taiwan wooden manufacturing-related furniture companies came to Vietnam to expand their business. The purpose of this study is to discuss the management strategies of a Taiwanese owned wooden factory-Company Y in Vietnam. This case study of company Y is through questionnaires, interviews and secondary data, and utilizes Porter 5 forces analysis and SPACE matrix analysis to build up management strategies. Company Y stays under the aggressive posture in the present time by using financial strength, competitive advantage, environmental stability and industry strength. However, it contains high intensity of rivalry among business firms. As a result, the study suggests Company Y to use existing financial strength to motivate product development, upgrade machinery equipment, advance working staff vocational training, and continue R&D and innovation to new products in order to make competitive advantages and sustainable management.

越南地區台資木製家具製造產業經營策略分析-以Y公司為例 = An Analysis of Business Strategies of Taiwanese Owned Wooden Factory in Vietnam-A Case Study of Company Y
楊, 菁雯

越南地區台資木製家具製造產業經營策略分析-以Y公司為例 = An Analysis of Business Strategies of Taiwanese Owned Wooden Factory in Vietnam-A Case Study of Company Y / 楊菁雯撰 - [高雄市] : 撰者, 2009[民98]. - 81面 ; 圖、表 ; 30公分.
參考書目：面指導教授：李亭林.
SPACE分析Porter 5 force analysis

越南地區台資木製家具製造產業經營策略分析-以Y公司為例 = An Analysis of Business Strategies of Taiwanese Owned Wooden Factory in Vietnam-A Case Study of Company Y
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