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Making marketing happenhow great com...

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Making marketing happenhow great companies make strategic marketing planning work for them /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Making marketing happenBrian D. Smith.
其他題名:	how great companies make strategic marketing planning work for them /
作者:	Smith, Brian D.,
出版者:	Oxford :Elsevier Butterworth-Heinemann,2005.
面頁冊數:	xvi, 377 p. ;25 cm.
附註:	Title from e-book title screen (viewed October 6, 2007).
標題:	MarketingPlanning.
電子資源:	Connect to MyiLibrary resource
ISBN:	9786610642045

Making marketing happenhow great companies make strategic marketing planning work for them /
Smith, Brian D.,BSc (Hons)

Making marketing happenhow great companies make strategic marketing planning work for them /[electronic resource] :Brian D. Smith. - Oxford :Elsevier Butterworth-Heinemann,2005. - xvi, 377 p. ;25 cm.

Title from e-book title screen (viewed October 6, 2007).

Includes bibliographical references (p. [360]-370) and index.

Electronic reproduction.
UK :
MyiLibrary,
2007

Available via World Wide Web.

ISBN: 9786610642045Subjects--Topical Terms:

250863
Marketing
--Planning.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5411 / .M35 2005eb

Dewey Class. No.: 658.802

Making marketing happenhow great companies make strategic marketing planning work for them /
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500 $a Title from e-book title screen (viewed October 6, 2007).
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533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
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650 # 0 $a Strategic planning. $3 191522
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