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Brand riskadding risk literacy to br...

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Abrahams, David, (1953-)

Brand riskadding risk literacy to brand management /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Brand riskDavid Abrahams.
其他題名:	adding risk literacy to brand management /
作者:	Abrahams, David,
出版者:	Aldershot, Hampshire, England ;Gower,c2008.
面頁冊數:	x, 212 p. :ill. ;26 cm.
附註:	Title from e-book title screen (viewed June 16, 2008).
標題:	Branding (Marketing)
電子資源:	Connect to MyiLibrary resource
ISBN:	9786611189723

Brand riskadding risk literacy to brand management /
Abrahams, David,1953-

Brand riskadding risk literacy to brand management /[electronic resource] :David Abrahams. - Aldershot, Hampshire, England ;Gower,c2008. - x, 212 p. :ill. ;26 cm.

Title from e-book title screen (viewed June 16, 2008).

Includes bibliographical references and index.

Electronic reproduction.
UK :
MyiLibrary,
2008

Available via World Wide Web.

ISBN: 9786611189723

LCCN: 2007041403Subjects--Topical Terms:

266407
Branding (Marketing)
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.1255 / .A27 2008eb

Dewey Class. No.: 658.8/27

Brand riskadding risk literacy to brand management /
LDR:01074cmm 2200277 a 4500 001 227178
003 DLC
005 20080422144213.0
006 m d
007 cr zn |
008 100111s2008 enka sb 001 0 eng
010 $a 2007041403
020 $a 9786611189723
020 $z 0566087243 (Cloth)
020 $z 0754688909 (electronic bk.)
035 $a 118972 $b MIL
035 $a cis7768837
040 $a UK-RwCLS $c UK-RwCLS
050 1 4 $a HF5415.1255 $b .A27 2008eb
082 0 4 $a 658.8/27 $2 22
100 1 $a Abrahams, David, $d 1953- $3 366861
245 1 0 $a Brand risk $h [electronic resource] : $b adding risk literacy to brand management / $c David Abrahams.
260 $a Aldershot, Hampshire, England ; $a Burlington, VT : $c c2008. $b Gower,
300 $a x, 212 p. : $b ill. ; $c 26 cm.
500 $a Title from e-book title screen (viewed June 16, 2008).
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2008 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
650 0 $a Branding (Marketing) $3 266407
650 0 $a Marketing $x Risk management. $3 366862
655 7 $a Electronic books. $2 local. $3 214472
710 2 $a MyiLibrary. $3 286823
856 4 $z Connect to MyiLibrary resource $u http://www.myilibrary.com?id=118972

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