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Competing in a service economy :how ...

Gustafsson, Anders.

Competing in a service economy :how to create a competitive advantage through service development and innovation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Competing in a service economy :Anders Gustafsson, Michael D. Johnson.
其他題名:	how to create a competitive advantage through service development and innovation /
作者:	Gustafsson, Anders.
其他作者:	Johnson, Michael D.
出版者:	San Francisco, CA :Jossey-Bass,c2003.
面頁冊數:	xv, 190 p. :ill. ;23 cm.
標題:	Strategic planning.
ISBN:	9780470448212 (pbk.) :

Competing in a service economy :how to create a competitive advantage through service development and innovation /
Gustafsson, Anders.

Competing in a service economy :how to create a competitive advantage through service development and innovation /Anders Gustafsson, Michael D. Johnson. - 1st ed. - San Francisco, CA :Jossey-Bass,c2003. - xv, 190 p. :ill. ;23 cm.

Includes bibliographical references (p. 173-181) and index.

ISBN: 9780470448212 (pbk.) :NTSubjects--Topical Terms:

191522
Strategic planning.

LC Class. No.: HD30.28 / G982 2003

Dewey Class. No.: 658.4012

Competing in a service economy :how to create a competitive advantage through service development and innovation /
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