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Creating market insight :how firms c...

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Raspin, Paul G.

Creating market insight :how firms create value from market understanding /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Creating market insight :Brian D. Smith, Paul G. Raspin.
其他題名:	how firms create value from market understanding /
作者:	Smith, Brian D.
其他作者:	Raspin, Paul G.
出版者:	Chichester, England ;John Wiley & Sons,c2008.
面頁冊數:	ix, 318 p. :ill. ;24 cm.
標題:	MarketingPlanning.
電子資源:	http://www.loc.gov/catdir/enhancements/fy0808/2008001326-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0808/2008001326-d.html
ISBN:	0470986530

Creating market insight :how firms create value from market understanding /
Smith, Brian D.1961-

Creating market insight :how firms create value from market understanding /Brian D. Smith, Paul G. Raspin. - Chichester, England ;John Wiley & Sons,c2008. - ix, 318 p. :ill. ;24 cm.

Includes bibliographical references (p. [303]-307) and indexes.

ISBN: 0470986530

LCCN: 2008001326Subjects--Topical Terms:

250863
Marketing
--Planning.

LC Class. No.: HF5415.13 / S643 2008

Dewey Class. No.: 658.8/02

Creating market insight :how firms create value from market understanding /
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020 $a 9780470986530 : $c NT $1 732
035 $a (OCoLC)190843489
035 $a (OCoLC)ocn190843489
035 $a 2008001326
040 $a DLC $c DLC $d BTCTA $d BAKER $d YDXCP $d BWKUK $d BWK $d BWX $d DLC
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245 1 0 $a Creating market insight : $b how firms create value from market understanding / $c Brian D. Smith, Paul G. Raspin.
260 $a Chichester, England ; $a Hoboken, NJ : $b John Wiley & Sons, $c c2008.
300 $a ix, 318 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [303]-307) and indexes.
650 0 $a Marketing $x Planning. $3 250863
650 0 $a Organizational effectiveness. $3 190557
650 0 $a Problem solving. $3 182166
650 0 $a Marketing $x Management. $3 200067
700 1 $a Raspin, Paul G. $3 382981
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0808/2008001326-t.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0808/2008001326-d.html

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http://www.loc.gov/catdir/enhancements/fy0808/2008001326-t.html
http://www.loc.gov/catdir/enhancements/fy0808/2008001326-d.html

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