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The innovation manual :integrated st...
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Midgley, David.
The innovation manual :integrated strategies and practical tools for bringing value innovation to the market /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The innovation manual :David Midgley.
其他題名:
integrated strategies and practical tools for bringing value innovation to the market /
作者:
Midgley, David.
出版者:
Chichester, England ;John Wiley & Sons,c2009.
面頁冊數:
xii, 316 p. :ill. ;25 cm.
標題:
Technological innovationsManagement.
ISBN:
9780470724538 :
The innovation manual :integrated strategies and practical tools for bringing value innovation to the market /
Midgley, David.
The innovation manual :
integrated strategies and practical tools for bringing value innovation to the market /David Midgley. - Chichester, England ;John Wiley & Sons,c2009. - xii, 316 p. :ill. ;25 cm.
Includes bibliographical references (p. [293]-307) and index.
The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together.
ISBN: 9780470724538 :NT
LCCN: 2008053891Subjects--Topical Terms:
200337
Technological innovations
--Management.
LC Class. No.: HD45 / M629 2009
Dewey Class. No.: 658.5/14
The innovation manual :integrated strategies and practical tools for bringing value innovation to the market /
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