The marketing-sales-finance triangle...
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  • The marketing-sales-finance trianglean empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: The marketing-sales-finance triangleDirk Weissbrich.
    其他題名: an empirical investigation of finance-related interactions & managerial challenges among marketing, sales, and finance actors /
    作者: Weissbrich, Dirk.
    出版者: Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,2009.
    面頁冊數: xv, 215 p. :ill., digital ;24 cm.
    Contained By: Springer eBooks
    標題: MarketingManagement.
    電子資源: http://dx.doi.org/10.1007/978-3-8349-8415-9
    ISBN: 9783834984159 (electronic bk.)
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