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Value creation of firm-established b...

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Value creation of firm-established brand communities

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Value creation of firm-established brand communitiesby Philipp Wiegandt.
作者:	Wiegandt, Philipp.
出版者:	Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,2009.
面頁冊數:	xvii, 211 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Marketing.
電子資源:	http://dx.doi.org/10.1007/978-3-8349-8460-9
ISBN:	9783834984609 (electronic bk.)

Value creation of firm-established brand communities
Wiegandt, Philipp.

Value creation of firm-established brand communities[electronic resource] /by Philipp Wiegandt. - Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,2009. - xvii, 211 p. :ill., digital ;24 cm.

ISBN: 9783834984609 (electronic bk.)Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415.3 / .W544 2009

Dewey Class. No.: 658.8343

Value creation of firm-established brand communities
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