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Karma queens, geek gods, & innerpreneurs :meet the 9 consumer types shaping today's marketplace

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Karma queens, geek gods, & innerpreneurs :Ron Rentel ; with Joe Zellnik.
其他題名:	meet the 9 consumer types shaping today's marketplace
其他題名:	Karma queens, geek god, and innerpreneurs.
作者:	Rentel, Ron.
出版者:	New York :McGraw-Hill,c2007.
面頁冊數:	xii, 313 p.
標題:	Consumers.
電子資源:	Click for full text (McGrawHill)
ISBN:	0071477918 (alk. paper)

Karma queens, geek gods, & innerpreneurs :meet the 9 consumer types shaping today's marketplace
Rentel, Ron.

Karma queens, geek gods, & innerpreneurs :meet the 9 consumer types shaping today's marketplace[electronic resource] /Karma queens, geek god, and innerpreneurs.Ron Rentel ; with Joe Zellnik. - New York :McGraw-Hill,c2007. - xii, 313 p.

What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future.

ISBN: 0071477918 (alk. paper)

LCCN: 2006033801

Nat. Bib. No.: GBA711632bnbSubjects--Topical Terms:

238495
Consumers.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HC79.C6 / R45 2007

Dewey Class. No.: 658.8/34

Karma queens, geek gods, & innerpreneurs :meet the 9 consumer types shaping today's marketplace
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