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Museum marketingcompeting in the glo...

Hede, Anne-Marie.

Museum marketingcompeting in the global marketplace /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Museum marketingedited by Ruth Rentschler and Anne-Marie Hede.
其他題名:	competing in the global marketplace /
其他作者:	Rentschler, Ruth,
出版者:	Amsterdam ;Butterworth-Heinemann,c2007.
面頁冊數:	1 online resource (xxvi, 270 p.) :ill.
附註:	Description based on print version record.
標題:	MuseumsMarketing.
電子資源:	An electronic book accessible through the World Wide Web; click for information
電子資源:	http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298187
電子資源:	http://public.eblib.com/EBLPublic/PublicView.do?ptiID=477369
ISBN:	9780080550428 (electronic bk.)

Museum marketingcompeting in the global marketplace /
Museum marketingcompeting in the global marketplace /[electronic resource] :edited by Ruth Rentschler and Anne-Marie Hede. - Amsterdam ;Butterworth-Heinemann,c2007. - 1 online resource (xxvi, 270 p.) :ill.

Description based on print version record.

Includes bibliographical references and index.

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts. * The most up-to-date treatment of marketing museums with a global approach * Blend of academic and practitioner expertise to appeal to students and professionals seeking a contemporary and relevant approach * Features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.

ISBN: 9780080550428 (electronic bk.)Subjects--Topical Terms:

289599
Museums
--Marketing.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: AM121 / .M878 2007eb

Dewey Class. No.: 069.0688

Museum marketingcompeting in the global marketplace /
LDR:03515nmm a2200373 a 4500 001 257055
003 OCoLC
005 20100729101520.0
006 m d
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008 100818s2007 ne a ob 001 0 eng d
020 $a 9780080550428 (electronic bk.)
020 $a 0080550428 (electronic bk.)
033 7 1 $a cam 2200325Ia 4500
034 7 9 $a nmm a2200361 a 4500
034 4 3 $a nmm a2200349 a 4500
034 0 7 $a nmm a2200337 a 4500
035 $a (OCoLC)474962006
035 $a ocn474962006
040 $a OPELS $b eng $c OPELS $d N $d OCLCQ $d EBLCP
049 $a TEFA
050 4 $a AM121 $b .M878 2007eb
082 0 4 $a 069.0688 $2 22
245 0 0 $a Museum marketing $h [electronic resource] : $b competing in the global marketplace / $c edited by Ruth Rentschler and Anne-Marie Hede.
260 $a Amsterdam ; $a Boston : $b Butterworth-Heinemann, $c c2007.
300 $a 1 online resource (xxvi, 270 p.) : $b ill.
500 $a Description based on print version record.
504 $a Includes bibliographical references and index.
520 $a Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts. * The most up-to-date treatment of marketing museums with a global approach * Blend of academic and practitioner expertise to appeal to students and professionals seeking a contemporary and relevant approach * Features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.
650 0 $a Museums $x Marketing. $3 289599
650 0 $a Museums $x Marketing $v Case studies. $3 454924
650 0 $a Globalization. $3 190682
650 0 $a Museums $x Public relations. $3 454925
650 0 $a Museums $x Management. $3 230361
650 4 $a Museums --Marketing. Museums --Marketing --Case studies. Globalization. Museums --Public relations. Museums --Management. $3 454926
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a Rentschler, Ruth, $d 1953- $3 290147
700 1 $a Hede, Anne-Marie. $3 454923
776 0 8 $i Print version: $t Museum marketing. $d Amsterdam ; Boston : Butterworth-Heinemann, c2007 $z 9780750680653 $w (DLC) 2007300183 $w (OCoLC)123113926
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750680653 $z An electronic book accessible through the World Wide Web; click for information
856 4 0 $3 NetLibrary $u http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298187
856 4 0 $z Click here to view book $u http://public.eblib.com/EBLPublic/PublicView.do?ptiID=477369
938 $a EBL - Ebook Library $b EBLB $n EBL477369
994 $a C0 $b TEF

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EB AM121 R422 2007

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http://www.sciencedirect.com/science/book/9780750680653
http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298187
http://public.eblib.com/EBLPublic/PublicView.do?ptiID=477369

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