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Marketing revealedchallenging the my...

Burgers, Willem.

Marketing revealedchallenging the myths /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing revealedWillem Burgers.
其他題名:	challenging the myths /
作者:	Burgers, Willem.
出版者:	New York :Palgrave Macmillan,2008.
面頁冊數:	1 online resource (xiv, 192 p.) :ill.
附註:	Includes index.
附註:	Description based on print version record.
標題:	Marketing.
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230230873 (electronic bk.)

Marketing revealedchallenging the myths /
Burgers, Willem.

Marketing revealedchallenging the myths /[electronic resource] :Willem Burgers. - New York :Palgrave Macmillan,2008. - 1 online resource (xiv, 192 p.) :ill.

Includes index.

Marketing: what it is -- Marketing R&D -- Marketing as a philosophy of business -- Do we knowanything in marketing? -- Marketing's job -- Managing your markets -- New thoughts on market segmentation -- Lost customers -- Promotion -- What makes a good advertisment? -- Media selection: where should you advertise? -- Your advertising agency is not yourpartner -- Ask not what your brand can dofor you -- Marketing mathematics -- Pricing strategies -- Distribution -- Power -- A new idea in marketing: honesty -- Outside your company.

This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can applythe practical advice in this fundamental text. You'll be surprised at how this bookwill benefit you and fire you up with new ideas for action as it changes the way you see your markets and yourself.

ISBN: 9780230230873 (electronic bk.)Subjects--Topical Terms:

182957
Marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415 / .B772428 2008eb

Dewey Class. No.: 658.8

Marketing revealedchallenging the myths /
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245 1 0 $a Marketing revealed $h [electronic resource] : $b challenging the myths / $c Willem Burgers.
260 $a New York : $b Palgrave Macmillan, $c 2008.
300 $a 1 online resource (xiv, 192 p.) : $b ill.
500 $a Includes index.
500 $a Description based on print version record.
505 0 $a Marketing: what it is -- Marketing R&D -- Marketing as a philosophy of business -- Do we knowanything in marketing? -- Marketing's job -- Managing your markets -- New thoughts on market segmentation -- Lost customers -- Promotion -- What makes a good advertisment? -- Media selection: where should you advertise? -- Your advertising agency is not yourpartner -- Ask not what your brand can dofor you -- Marketing mathematics -- Pricing strategies -- Distribution -- Power -- A new idea in marketing: honesty -- Outside your company.
520 $a This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can applythe practical advice in this fundamental text. You'll be surprised at how this bookwill benefit you and fire you up with new ideas for action as it changes the way you see your markets and yourself.
650 0 $a Marketing. $3 182957
655 7 $a Electronic books. $2 local. $3 214472
776 0 8 $i Print version: $a Burgers, Willem. $t Marketing revealed. $d New York : Palgrave Macmillan, 2008 $z 9780230537149 $w (DLC) 2008011743 $w (OCoLC)213466479
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230230873 $z access to fulltext (Palgrave)