國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Advertising, subjectivity and the ni...

Balzac, Honorâe de, (1799-1850)

Advertising, subjectivity and the nineteenth-century novelDickens,Balzac and the language of the walls /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advertising, subjectivity and the nineteenth-century novelSara Thornton.
其他題名:	Dickens,Balzac and the language of the walls /
作者:	Thornton, Sara.
出版者:	Basingstoke :Palgrave Macmillan,c2009.
面頁冊數:	xi, 214 p. :ill. ;23 cm.
標題:	FictionHistory and criticism.19th century
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230236745

Advertising, subjectivity and the nineteenth-century novelDickens,Balzac and the language of the walls /
Thornton, Sara.

Advertising, subjectivity and the nineteenth-century novelDickens,Balzac and the language of the walls /[electronic resource] :Sara Thornton. - Basingstoke :Palgrave Macmillan,c2009. - xi, 214 p. :ill. ;23 cm. - Palgrave studies in nineteenth-century writing and culture. - Palgrave studies in nineteenth-century writing and culture..

Includes bibliographical references and index.

Contents -- Acknowledgements -- List of figures -- Introduction -- THE LANGUAGE OF THE WALLS:SPACES, PRACTICES, SUBJECTIVITIES -- Thoroughfares for Inscription -- Moving Text/Motion Pictures -- Montage, Mirageand the (Mis)behavior of Language -- Forms of Subjection -- The Makingof the Subject -- READING THE DICKENS ADVERTISER: MERGING PARATEXT ANDNOVEL -- The Floating Gaze -- 'Anti-Bleak House' -- Gothic Mechanisms of Advertisement and Novel -- BALZAC'S REVOLUTION OF SIGNS: ADVERTISEMENTAS TEXTUAL PRACTICE -- The Language of the Paris Walls -- The becoming virtual of Câesar Birotteau -- Dissolving Literature: lost illusionsor great expectations? -- Conclusion -- Notes -- Bibliography -- Index.

Using the concept of the 'language of the walls' - an expression first used in 1855 - Sara Thornton explores the influence of advertising on the production and consumption of fiction from 1830-1870. Growing systems of advertising (on hoardings, posters, in periodicals and novels) were changing reading and writing practices - and bringing in their wake a new understanding of how the subject read and how language operated. A modernist aesthetic was created by the random collaging of advertising which allowed new structures of thought to emerge. Novelists, journalists and copywriters in France and Britain were able to theorize their own engagement with the advert, and to comment upon itscreative and destructive labour. They recognized that the subject hailed by the textand image of the rapidly evolving urban scape was in part constituted by that world of text, relying on it to be inthe world. Moving betweenhistorical enquiry and theoretical analysis, Thornton traces the earlyrecognition of what we now call a 'virtual' world. She explains a crucial moment in print culture and proposes new readings of key texts by Dickens and Balzac.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230236745

Standard No.: 10.1057/9780230236745doiSubjects--Personal Names:

461498
Balzac, Honorâe de,
1799-1850--Criticism and interpretation.Subjects--Topical Terms:

179044
Fiction
--History and criticism.--19th centuryIndex Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: PN3499 / .T49 2009

Dewey Class. No.: 809.3034

Advertising, subjectivity and the nineteenth-century novelDickens,Balzac and the language of the walls /
LDR:03205cmm 2200313Ia 4500 001 259960
003 OCoLC
005 20100709081922.0
006 m d
007 cr cn|
008 100903s2009 enka sb 001 0 eng d
020 $a 9780230236745
020 $a 023023674X
024 7 $a 10.1057/9780230236745 $2 doi
035 $a (OCoLC)427857603
035 $a ocn427857603
040 $a UKPGM $b eng $c UKPGM $d YDXCP
049 $a APTA
050 1 4 $a PN3499 $b .T49 2009
082 0 4 $a 809.3034 $2 22
100 1 $a Thornton, Sara. $3 461497
245 1 0 $a Advertising, subjectivity and the nineteenth-century novel $h [electronic resource] : $b Dickens,Balzac and the language of the walls / $c Sara Thornton.
260 $a Basingstoke : $b Palgrave Macmillan, $c c2009.
300 $a xi, 214 p. : $b ill. ; $c 23 cm.
490 1 $a Palgrave studies in nineteenth-century writing and culture
504 $a Includes bibliographical references and index.
505 0 $a Contents -- Acknowledgements -- List of figures -- Introduction -- THE LANGUAGE OF THE WALLS:SPACES, PRACTICES, SUBJECTIVITIES -- Thoroughfares for Inscription -- Moving Text/Motion Pictures -- Montage, Mirageand the (Mis)behavior of Language -- Forms of Subjection -- The Makingof the Subject -- READING THE DICKENS ADVERTISER: MERGING PARATEXT ANDNOVEL -- The Floating Gaze -- 'Anti-Bleak House' -- Gothic Mechanisms of Advertisement and Novel -- BALZAC'S REVOLUTION OF SIGNS: ADVERTISEMENTAS TEXTUAL PRACTICE -- The Language of the Paris Walls -- The becoming virtual of Câesar Birotteau -- Dissolving Literature: lost illusionsor great expectations? -- Conclusion -- Notes -- Bibliography -- Index.
520 $a Using the concept of the 'language of the walls' - an expression first used in 1855 - Sara Thornton explores the influence of advertising on the production and consumption of fiction from 1830-1870. Growing systems of advertising (on hoardings, posters, in periodicals and novels) were changing reading and writing practices - and bringing in their wake a new understanding of how the subject read and how language operated. A modernist aesthetic was created by the random collaging of advertising which allowed new structures of thought to emerge. Novelists, journalists and copywriters in France and Britain were able to theorize their own engagement with the advert, and to comment upon itscreative and destructive labour. They recognized that the subject hailed by the textand image of the rapidly evolving urban scape was in part constituted by that world of text, relying on it to be inthe world. Moving betweenhistorical enquiry and theoretical analysis, Thornton traces the earlyrecognition of what we now call a 'virtual' world. She explains a crucial moment in print culture and proposes new readings of key texts by Dickens and Balzac.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2009. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on July 24, 2009). $n Access may be restricted to users at subscribing institutions.
600 1 0 $a Balzac, Honorâe de, $d 1799-1850 $x Criticism and interpretation. $3 461498
600 1 0 $a Dickens, Charles, $d 1812-1870 $x Characters $x Villains. $3 392960
650 0 $a Fiction $y 19th century $x History and criticism. $3 179044
650 0 $a Advertising in literature. $3 325763
650 0 $a Advertising copy $x History $y 19th century. $3 461499
650 0 $a Books and reading $x History $y 19th century. $3 461500
650 1 7 $a Reclame. $2 gtt $3 461501
650 1 7 $a Lezen. $2 gtt $3 401342
650 1 7 $a Romans. $2 gtt $3 271258
655 7 $a Electronic books. $2 local. $3 214472
710 2 $a Palgrave Connect (Online service) $3 459825
776 1 $c Original $z 9780230008328 $z 0230008321 $w (OCoLC)316431052
830 0 $a Palgrave studies in nineteenth-century writing and culture. $3 461083
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230236745 $z access to fulltext (Palgrave)