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Make Poverty Historypolitical commun...

Make Poverty History (Organisation)

Make Poverty Historypolitical communication in action /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Make Poverty HistoryNicolas Sireau.
其他題名:	political communication in action /
作者:	Sireau, Nicolas,
出版者:	Basingstoke [England] ;Palgrave Macmillan,2009.
面頁冊數:	1 online resource (xv, 248 p.)
附註:	Description based on print version record.
標題:	PovertyGovernment policyGreat Britain
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230233638 (electronic bk.)

Make Poverty Historypolitical communication in action /
Sireau, Nicolas,1973-

Make Poverty Historypolitical communication in action /[electronic resource] :Nicolas Sireau. - Basingstoke [England] ;Palgrave Macmillan,2009. - 1 online resource (xv, 248 p.)

Description based on print version record.

Includes bibliographical references (p. 215-242) and index.

PART I: INTRODUCTION -- Introduction -- A Short History of Make Poverty History -- PART II: THE PRODUCTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Make Poverty History as Brand -- The Tension between Marketing and Campaigning -- Radical Outsiders, Moderate Insiders -- PART III: & nbsp;THECONSUMPTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Collective Beliefs on Global Poverty -- Audiences and the Economic Justice Frame -- Why People Attended the G8 Rally -- Celebrities and the Construction of Communications -- Conclusion.

Make Poverty History was a major episode of protest that took place in 2005 in the UK, with the aim of influencing the G8 meeting in July of that year in Edinburgh. This book follows the campaign throughout itslifetime and unpacks the tensions that developed around the branding of Make Poverty History, particularly the conflict between campaigners and marketers over the content of messages.Looking at how attitudes towards government and political opportunities influenced the negotiation of communications, it analyses how these communications were understoodby the campaign's three audience segments: the mass public, the interested and the activists. It looks at public stereotypes on global poverty and whether the campaign managed to modify them. It maps out Make Poverty History's frame on economic justice and confronts it with audiencereactions. The book ends by looking at the campaign's troubled relationship with celebrities.

ISBN: 9780230233638 (electronic bk.)Subjects--Corporate Names:

461838
Make Poverty History (Organisation)
Subjects--Topical Terms:

461839
Poverty
--Government policy--Great BritainIndex Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HC260.P6 / S53 2009eb

Dewey Class. No.: 362.5/5610941

Make Poverty Historypolitical communication in action /
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505 0 $a PART I: INTRODUCTION -- Introduction -- A Short History of Make Poverty History -- PART II: THE PRODUCTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Make Poverty History as Brand -- The Tension between Marketing and Campaigning -- Radical Outsiders, Moderate Insiders -- PART III: & nbsp;THECONSUMPTION OF MAKE POVERTY HISTORY'S COMMUNICATIONS -- Collective Beliefs on Global Poverty -- Audiences and the Economic Justice Frame -- Why People Attended the G8 Rally -- Celebrities and the Construction of Communications -- Conclusion.
520 $a Make Poverty History was a major episode of protest that took place in 2005 in the UK, with the aim of influencing the G8 meeting in July of that year in Edinburgh. This book follows the campaign throughout itslifetime and unpacks the tensions that developed around the branding of Make Poverty History, particularly the conflict between campaigners and marketers over the content of messages.Looking at how attitudes towards government and political opportunities influenced the negotiation of communications, it analyses how these communications were understoodby the campaign's three audience segments: the mass public, the interested and the activists. It looks at public stereotypes on global poverty and whether the campaign managed to modify them. It maps out Make Poverty History's frame on economic justice and confronts it with audiencereactions. The book ends by looking at the campaign's troubled relationship with celebrities.
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