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Marketing the populist politicianthe...
~
Busby, Robert.
Marketing the populist politicianthe demotic democrat /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Marketing the populist politicianRobert Busby.
其他題名:
the demotic democrat /
作者:
Busby, Robert.
出版者:
Basingstoke [England] ;Palgrave Macmillan,2009.
面頁冊數:
ix, 232 p. ;22 cm.
標題:
MarketingPolitical aspectsGreat Britain.
電子資源:
access to fulltext (Palgrave)
ISBN:
9780230244283
Marketing the populist politicianthe demotic democrat /
Busby, Robert.
Marketing the populist politician
the demotic democrat /[electronic resource] :Robert Busby. - Basingstoke [England] ;Palgrave Macmillan,2009. - ix, 232 p. ;22 cm.
Includes bibliographical references and index.
Leadership and Ordinariness -- Cloth Coats and Camelot -- Thatcher and Major: Marketing a Conservative Identity -- Confronting an Elite Identity -- New Labour and Tony Blair -- Bush, NASCAR Dads and Wal-Mart Moms -- Cameron and Brown -- Conclusion.
The marketing of politicians has increasingly revolved around the interplay between their social characteristics and their political appeal. The presentation of political leaders as 'ordinary' has become an important criteria for their electoral standing. Marketing the Populist Politician examines how and why selected political leaders from the United Kingdom and United States have adopted a populist remit and presentedtheir ordinariness as an asset when engaging in a fight for popular credibility. It considers how emotional values and social hardship appearto be contemporary necessities in politics, and how these are presented and manufactured for popular consumption.
Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.
Mode of access:World Wide Web.
ISBN: 9780230244283Subjects--Topical Terms:
462096
Marketing
--Political aspects--Great Britain.Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: JA85.2.G7 / B87 2009
Dewey Class. No.: 324.7/30941
Marketing the populist politicianthe demotic democrat /
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The marketing of politicians has increasingly revolved around the interplay between their social characteristics and their political appeal. The presentation of political leaders as 'ordinary' has become an important criteria for their electoral standing. Marketing the Populist Politician examines how and why selected political leaders from the United Kingdom and United States have adopted a populist remit and presentedtheir ordinariness as an asset when engaging in a fight for popular credibility. It considers how emotional values and social hardship appearto be contemporary necessities in politics, and how these are presented and manufactured for popular consumption.
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