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Marketing the sports organisationbui...

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Ferrand, Alain.

Marketing the sports organisationbuilding networks and relationships /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing the sports organisationAlain Ferrand and Scott McCarthy.
其他題名:	building networks and relationships /
作者:	Ferrand, Alain.
其他作者:	McCarthy, Scott,
出版者:	New York :Routledge,2008.
面頁冊數:	xx, 297 p. :ill. ;24 cm.
標題:	SportsSocieties, etc.
電子資源:	Click here to view
ISBN:	9780203893036 (e-book : PDF)

Marketing the sports organisationbuilding networks and relationships /
Ferrand, Alain.

Marketing the sports organisationbuilding networks and relationships /[electronic resource] :Alain Ferrand and Scott McCarthy. - New York :Routledge,2008. - xx, 297 p. :ill. ;24 cm.

Includes bibliographical references and index.

Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.

Mode of access: World Wide Web.

ISBN: 9780203893036 (e-book : PDF)Subjects--Topical Terms:

472865
Sports
--Societies, etc.

LC Class. No.: GV716 / .F473 2008

Dewey Class. No.: 338.4379606

Marketing the sports organisationbuilding networks and relationships /
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245 1 0 $a Marketing the sports organisation $h [electronic resource] : $b building networks and relationships / $c Alain Ferrand and Scott McCarthy.
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300 $a xx, 297 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
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650 0 $a Sports administration. $3 191142
650 0 $a Relationship marketing. $3 187343
700 1 $a McCarthy, Scott, $d 1958- $3 472864
856 4 0 $u http://www.tandfebooks.com/isbn/9780203893036 $z Click here to view

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