語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Business practices in emerging and re-emerging markets
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Business practices in emerging and re-emerging marketsSatyendra Singh.
作者:
Singh, Satyendra,
出版者:
New York :Palgrave Macmillan,2008.
面頁冊數:
xxii, 259 p. :ill.
標題:
Industrial managementDeveloping countries.
電子資源:
access to fulltext (Palgrave)
ISBN:
9780230611016
Business practices in emerging and re-emerging markets
Singh, Satyendra,1966-
Business practices in emerging and re-emerging markets
[electronic resource] /Satyendra Singh. - 1st ed. - New York :Palgrave Macmillan,2008. - xxii, 259 p. :ill.
Includes bibliographical references and index.
Introduction--Satyendra Singh * PART I: THE EMERGING MARKETS * Market Liberalization in Emerging Economies: Changing Business Practices--Peter M. Lewa * PART II: BUSINESS AND ETHICAL ORIENTATIONS * Business Orientation, Brand Image, and Business Performance--Satyendra Singh * Ethics and Profitability: Can They Coexist--Satyendra Singh * Business Ethics and Marketing Practices in Nigeria--Taiwo Akinmayowa * PART III: EMERGING LIFESTYLE AND CONSUMER BEHAVIOR * Attitude of Indian Consumers towards Wine: Pleasure Versus Prescription--Satyendra Singh * Culture, Creativity, and Advertising--Satyendra Singh & Kwaku Appiah-Adu * PART IV: EMERGING BUSINESS PRACTICES * Current Marketing Practices in Ghana--Kwaku Appiah-Adu and Satyendra Singh * Performance Measurement of the International Joint Ventures (IJVs) in an Emerging Market--Gin Chong * Two Case Studies: Harnessing Knowledge Capabilities in Emerging Markets: Off shoring and the Experience of Mac and Co.--Ajay Bhalla * Change Management in Mast Africa Limited--Peter M. Lewa * Conclusion.
This book highlights the current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how forces of global competition have set the culture ofcompetitiveness and an era of consumerism. The region-specific issues, tested theories and empiricalevidence make the book an asset to both researchers and managers.
Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.
Mode of access:World Wide Web.
ISBN: 9780230611016
Standard No.: 10.1057/9780230611016doiSubjects--Topical Terms:
267606
Industrial management
--Developing countries.Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HD70.D44 / S56 2008eb
Dewey Class. No.: 65809172/4
Business practices in emerging and re-emerging markets
LDR
:02677cmm a2200325 a 4500
001
268925
003
OCoLC
005
20101102091335.0
006
m d
007
cr nn muauu
008
101122s2008 nyua sb 001 0 eng d
020
$a
9780230611016
020
$a
023061101X
024
7
$a
10.1057/9780230611016
$2
doi
040
$a
UKPGM
$b
eng
$c
UKPGM
$d
IDEBK
041
0
$a
eng
043
$a
d------
049
$a
APTA
050
1 4
$a
HD70.D44
$b
S56 2008eb
082
0 4
$a
65809172/4
$2
22
082
0 4
$a
658.09172/4
$2
22
100
1
$a
Singh, Satyendra,
$d
1966-
$3
475338
245
1 0
$a
Business practices in emerging and re-emerging markets
$h
[electronic resource] /
$c
Satyendra Singh.
250
$a
1st ed.
260
$a
New York :
$b
Palgrave Macmillan,
$c
2008.
300
$a
xxii, 259 p. :
$b
ill.
504
$a
Includes bibliographical references and index.
505
0
$a
Introduction--Satyendra Singh * PART I: THE EMERGING MARKETS * Market Liberalization in Emerging Economies: Changing Business Practices--Peter M. Lewa * PART II: BUSINESS AND ETHICAL ORIENTATIONS * Business Orientation, Brand Image, and Business Performance--Satyendra Singh * Ethics and Profitability: Can They Coexist--Satyendra Singh * Business Ethics and Marketing Practices in Nigeria--Taiwo Akinmayowa * PART III: EMERGING LIFESTYLE AND CONSUMER BEHAVIOR * Attitude of Indian Consumers towards Wine: Pleasure Versus Prescription--Satyendra Singh * Culture, Creativity, and Advertising--Satyendra Singh & Kwaku Appiah-Adu * PART IV: EMERGING BUSINESS PRACTICES * Current Marketing Practices in Ghana--Kwaku Appiah-Adu and Satyendra Singh * Performance Measurement of the International Joint Ventures (IJVs) in an Emerging Market--Gin Chong * Two Case Studies: Harnessing Knowledge Capabilities in Emerging Markets: Off shoring and the Experience of Mac and Co.--Ajay Bhalla * Change Management in Mast Africa Limited--Peter M. Lewa * Conclusion.
520
$a
This book highlights the current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how forces of global competition have set the culture ofcompetitiveness and an era of consumerism. The region-specific issues, tested theories and empiricalevidence make the book an asset to both researchers and managers.
533
$a
Electronic reproduction.
$b
Basingstoke, England :
$c
Palgrave Macmillan,
$d
2009.
$n
Mode of access:World Wide Web.
$n
System requirements: Web browser.
$n
Title from title screen (viewed on Mar. 3, 2009).
$n
Access may berestricted to users at subscribing institutions.
650
0
$a
Industrial management
$z
Developing countries.
$3
267606
650
0
$a
Competition
$z
Developing countries.
$3
230493
655
7
$a
Electronic books.
$2
local.
$3
214472
710
2
$a
Palgrave Connect (Online service)
$3
459825
776
1
$c
Original
$z
1403976228
$z
9781403976222
$w
(DLC) 2007030426
$w
(OCoLC)154789298
856
4 0
$3
Palgrave Connect
$u
https://link.springer.com/book/10.1057/9780230611016
$z
access to fulltext (Palgrave)
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000044324
電子館藏
1圖書
電子書
EB HD70.D44 S56 2008eb 2008
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
https://link.springer.com/book/10.1057/9780230611016
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入