語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Placesidentity, image and reputation /
~
Anholt, Simon.
Placesidentity, image and reputation /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Placesby Simon Anholt.
其他題名:
identity, image and reputation /
作者:
Anholt, Simon.
出版者:
Basingstoke :Palgrave Macmillan,c2010.
面頁冊數:
ix, 168 p. :ill.
標題:
Place marketing.
電子資源:
access to fulltext (Palgrave)
ISBN:
9780230251281
Placesidentity, image and reputation /
Anholt, Simon.
Places
identity, image and reputation /[electronic resource] :by Simon Anholt. - Basingstoke :Palgrave Macmillan,c2010. - ix, 168 p. :ill.
Includes bibliographical references and index.
1. Images of place : is this about marketing, or isn't it? -- 2. On image and trust -- 3. National identity : cause or effect? -- 4. Shouldplaces have simple images? -- 5. Sketches of national image and identity -- Pakistan and Mexico -- Kenya -- Denmark -- Italy -- Israel -- Switzerland -- Latvia -- America -- Albania -- Bilbao and Dubai -- Asia --China -- 6. When does marketing make sense? -- 7. Public diplomacy andplace branding : where's the link? -- 8. 'Brand Europe'--where next'? --How the world sees Europe -- Defining 'brand Europe' -- 9. Public sector, private sector -- 10. Themedia and national image -- The national media centre -- Bad press -- The question of deserved reputation -- Picking your battles -- 11. 'Is this about me?'--The critical issue of relevance -- 12. Someconclusions.
Place branding is happening. A new field of practice and study is inexistence and whatever wechoose to call it there can no longer be anydoubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.
Mode of access:World Wide Web.
ISBN: 9780230251281Subjects--Topical Terms:
233457
Place marketing.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: G155.A1 / A54 2010
Dewey Class. No.: 338.47910688
Placesidentity, image and reputation /
LDR
:02245cmm a2200277 a 4500
001
270408
003
OCoLC
005
20101102091521.0
006
m d
007
cr nn muauu
008
101206s2010 enka sb 001 0 eng
020
$a
9780230251281
020
$a
0230251285
040
$a
UKPGM
$b
eng
$c
UKPGM
$d
IDEBK
041
0
$a
eng
049
$a
APTA
050
4
$a
G155.A1
$b
A54 2010
082
0 4
$a
338.47910688
$2
22
100
1
$a
Anholt, Simon.
$3
266323
245
1 0
$a
Places
$h
[electronic resource] :
$b
identity, image and reputation /
$c
by Simon Anholt.
260
$a
Basingstoke :
$b
Palgrave Macmillan,
$c
c2010.
300
$a
ix, 168 p. :
$b
ill.
504
$a
Includes bibliographical references and index.
505
0
$a
1. Images of place : is this about marketing, or isn't it? -- 2. On image and trust -- 3. National identity : cause or effect? -- 4. Shouldplaces have simple images? -- 5. Sketches of national image and identity -- Pakistan and Mexico -- Kenya -- Denmark -- Italy -- Israel -- Switzerland -- Latvia -- America -- Albania -- Bilbao and Dubai -- Asia --China -- 6. When does marketing make sense? -- 7. Public diplomacy andplace branding : where's the link? -- 8. 'Brand Europe'--where next'? --How the world sees Europe -- Defining 'brand Europe' -- 9. Public sector, private sector -- 10. Themedia and national image -- The national media centre -- Bad press -- The question of deserved reputation -- Picking your battles -- 11. 'Is this about me?'--The critical issue of relevance -- 12. Someconclusions.
520
$a
Place branding is happening. A new field of practice and study is inexistence and whatever wechoose to call it there can no longer be anydoubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
533
$a
Electronic reproduction.
$b
Basingstoke, England :
$c
Palgrave Macmillan,
$d
2010.
$n
Mode of access:World Wide Web.
$n
System requirements: Web browser.
$n
Title from title screen (viewed on July 14, 2010).
$n
Access may be restricted to users at subscribing institutions.
650
0
$a
Place marketing.
$3
233457
650
0
$a
Tourism
$x
Marketing.
$3
193448
650
7
$a
Lèanderimage
$2
stw
$3
477118
650
7
$a
Tourismus
$2
stw
$3
477119
650
7
$a
Standortmarketing
$2
stw
$3
477120
655
7
$a
Electronic books.
$2
local.
$3
214472
710
2
$a
Palgrave Connect (Online service)
$3
459825
776
1
$c
Original.
$z
9780230239777
$z
0230239773
$w
(OCoLC)430497159
856
4 0
$3
Palgrave Connect
$u
http://www.palgraveconnect.com/doifinder/10.1057/9780230251281
$z
access to fulltext (Palgrave)
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000048641
電子館藏
1圖書
電子書
EB G155.A1 A54 2010 c2010.
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
http://www.palgraveconnect.com/doifinder/10.1057/9780230251281
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入