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Football brands

Bridgewater, Susan.

Football brands

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Football brandsSue Bridgewater.
作者:	Bridgewater, Susan.
出版者:	Basingstoke ;Palgrave Macmillan,2010.
面頁冊數:	ix, 194 p. :ill.
標題:	Branding (Marketing)
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230281363

Football brands
Bridgewater, Susan.

Football brands[electronic resource] /Sue Bridgewater. - Basingstoke ;Palgrave Macmillan,2010. - ix, 194 p. :ill.

Includes bibliographical references and index.

List of figures and tables -- Acknowledgments -- Introduction: Why view football clubs and organizations as brands? -- What is a football brand? -- Brand relationships in football -- Understanding the football 'brandscape' -- Football brand experiences -- Globalization of footballbrands -- Managing football brands through different stages of the lifecycle -- References -- Index.

Researchers, media and analysts increasingly refer to football clubsas brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being Corporate Brands, Global Brands, Not-for-Profit brandsand E-brands. This book reviews the leading edge research material in the field of branding and marketing in the football industry.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230281363Subjects--Topical Terms:

266407
Branding (Marketing)
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD69.B7 / B75 2010

Dewey Class. No.: 658.827

Football brands
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050 1 4 $a HD69.B7 $b B75 2010
082 0 4 $a 658.827 $2 22
100 1 $a Bridgewater, Susan. $3 478099
245 1 0 $a Football brands $h [electronic resource] / $c Sue Bridgewater.
260 $a Basingstoke ; $a New York : $b Palgrave Macmillan, $c 2010.
300 $a ix, 194 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a List of figures and tables -- Acknowledgments -- Introduction: Why view football clubs and organizations as brands? -- What is a football brand? -- Brand relationships in football -- Understanding the football 'brandscape' -- Football brand experiences -- Globalization of footballbrands -- Managing football brands through different stages of the lifecycle -- References -- Index.
520 $a Researchers, media and analysts increasingly refer to football clubsas brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being Corporate Brands, Global Brands, Not-for-Profit brandsand E-brands. This book reviews the leading edge research material in the field of branding and marketing in the football industry.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Oct. 6, 2010). $n Access may berestricted to users at subscribing institutions.
650 0 $a Branding (Marketing) $3 266407
650 0 $a Soccer $x Marketing. $3 478100
655 7 $a Electronic books. $2 local. $3 214472
710 2 $a Palgrave Connect (Online service) $3 459825
776 0 8 $i Print version: $a Bridgewater, Susan. $t Football brands. $d Basingstoke ;New York : Palgrave Macmillan, 2010 $z 9780230232532 $w (OCoLC)502410436
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230281363 $z access to fulltext (Palgrave)