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The economy of brands

Lindemann, Jan.

The economy of brands

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The economy of brandsJan Lindemann.
作者:	Lindemann, Jan.
出版者:	Basingstoke :Palgrave Macmillan,c2010.
面頁冊數:	ix, 184 p. :ill.
標題:	Brand name products.
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230275010

The economy of brands
Lindemann, Jan.

The economy of brands[electronic resource] /Jan Lindemann. - Basingstoke :Palgrave Macmillan,c2010. - ix, 184 p. :ill.

Includes bibliographical references and index.

Introduction -- What Is A Brand? -- The Value Of Brands -- Assessingthe Value Of Brands -- Brands On The Balance Sheet -- Brand Securitisation -- Brand Value In Mergers& Acquisitions -- Brand Licensing -- The Brand Value Chain -- Return On Brand Investment (ROBI) -- Brands and The Stock Market -- Managing Brand Value.

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book isto develop and enhance the understanding of the brand as an economic asset, to makebetter business and investment decisions.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230275010Subjects--Topical Terms:

202795
Brand name products.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD69.B7 / .L56 2010

Dewey Class. No.: 658.5038

The economy of brands
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050 1 4 $a HD69.B7 $b .L56 2010
082 0 4 $a 658.5038 $2 22
100 1 $a Lindemann, Jan. $3 478146
245 1 4 $a The economy of brands $h [electronic resource] / $c Jan Lindemann.
260 $a Basingstoke : $b Palgrave Macmillan, $c c2010.
300 $a ix, 184 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Introduction -- What Is A Brand? -- The Value Of Brands -- Assessingthe Value Of Brands -- Brands On The Balance Sheet -- Brand Securitisation -- Brand Value In Mergers& Acquisitions -- Brand Licensing -- The Brand Value Chain -- Return On Brand Investment (ROBI) -- Brands and The Stock Market -- Managing Brand Value.
520 $a In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book isto develop and enhance the understanding of the brand as an economic asset, to makebetter business and investment decisions.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Oct. 6, 2010). $n Access may berestricted to users at subscribing institutions.
650 0 $a Brand name products. $3 202795
650 0 $a Product management. $3 184540
650 0 $a Branding (Marketing) $3 266407
655 7 $a Electronic books. $2 local. $3 214472
710 2 $a Palgrave Connect (Online service) $3 459825
776 0 8 $i Print version: $a Lindemann, Jan. $t Economy of brands. $d Basingstoke : Palgrave Macmillan, c2010 $z 9780230232501 $w (OCoLC)464586168
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230275010 $z access to fulltext (Palgrave)